We are proud to announce that our creative agency has been accepted into the Forbes Agency Council, an invitation-only community for agencies and agency professionals from many public relations, media strategy, creative and advertising agencies.
ArtVersion Chicago, joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive resources, including the opportunity to publish and distribute articles and short tips on industry-related topics on Forbes.com website.
We are extremely honored for this invitation to contribute with our own views, opinions, trends we are noticing and share the knowledge and experience with Forbes readers.
We are looking forward for this network sharing opportunity and we already developed editorial calendar of interesting subjects and topics we’ll be sharing. The reach to over 50 million international readers and Forbes core audience will allow us to get the meaningful thoughts and industry related topics to wider readership. In the same time, we would like to invite our followers to explore many interesting subjects that are published daily in this column, from variety of contributing agencies.
Through an iterative design process, the result is a scalable, intuitive and relevant. We have a lot to share in this regard, from our own experiences and interactions with variety of large, medium-sized companies and innovative startups. Iterative is a “big” word for us, one that we mention daily. It comes from ArtVersion’s Brand Strategy team with Lynn Doherty and Vanessa Petersen, as directors. They are our evangelists, and huge inspiration for the whole team. When we think of the web refresh to support company growth, it’s important to iterate, it’s important to think about the future and it’s very important to create scalable solutions that will allow that growth and inspire innovations. Through designed web experiences we are able to facilitate that, whether we are designing a platform, an app or main corporate site. In any single day in our studios, we typically work on half a dozen of client projects. We launch between 5-10 sites a month. It would be very hard to pinpoint only two. So for that purpose I will just say that we proudly helped University of North Carolina Chapel Hill (UNC) with their website lead by National Preconception Health and the Health Care Initiative. We worked Ricoh Company on their interface design for their latest cloud-based variable print software. Economic Research department of the Federal Reserve Bank of Chicago on the Generalized Exchange Microeconomics website design. Rebuilt site interface and web infrastructure for Gilson, an industry leader of material testing equipment. Worked with marketing department from Tandberg, a Cisco division, on all their marketing communications and email and print initiatives. Morgan Stanley, Montessori, Trustwave, TSA, Toyota, Qualcomm, Rush University, Sears, our studio desks are vibrant, compiled of work we do for national organizations, fortune 500 and startups.
Coming from traditional media, and as early adopters of digital, mobile and web, we have significant advantage. We have immersive ways of connecting company communications on an organization level. We do branding, user experience and interface design, content strategies, development and implementation all in house. We are agile designers and we design platform agnostic.
Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome ArtVersion into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.” Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses.
At ArtVersion, we continually get calls when companies need refresh for their brand, new media positioning – something unique, accessible and scalable. In many instances brand managers and marketing teams get overwhelmed by the task on hand and are looking for expertise and guidance from industry leaders and design teams that perform these rebranding exercises on a regular basis. Our team is very efficient in intuitively comprehending client and project needs from the very first discovery meeting. Internally, we practice a highly collaborative methodology – this approach allows us to instantly come up with solutions that in the typical scenario would take months of work to research and brainstorm internally. We have this capability because we function as a creatively integrative and agile team – we see ourselves in a strategic and collaborative partnership with the client. We ask probing questions, are not afraid to challenge assumptions, and not reticent to suggest new things. It’s all about defining the foundation and creating the new media strategy based on that. The development process is rather fluid and it’s important to leave room and flexibility to refine iterations for the final outcome. Web development is an organic process, something that grows together with your brand, services and company initiatives. It’s crucial not to get boxed-in in the process.Read More...