Brand conception design, identity and new website launched for a client amid COVID-19 outbreak

Defining User Personas: Why It Matters

While the economy is on hold, we see innovation flourishing during the Coronavirus fight. In these unprecedented times, those that are resilient and adaptable are the ones that change the world. Companies are exploring new methods and tools that didn’t exist before. 

MediaBlink

Talking about being adaptable, innovative, and resilient, during these unprecedented times, take a look at what our friends from New Orleans, Louisiana are doing.

With printing temporarily on hold, eighteen-year-old direct mail and commercial printer, MediaBlink retooled their production on a whim. Beginning at the time of announcement of the worldwide PPE shortage. MediaBlink started the production of high-quality face shields for wide distribution in response to the COVID-19 pandemic. By utilizing tools and equipment available and designing a unique face shield, the first set of prototypes they distributed were to those on the frontlines. Continuing with innovation and out-of-box thinking, our agency helped them design the site that is as unique as their face shield design, promoting smiles, colors and good vibes. 

In record time, we helped with branding, design and launched a new eCommerce website on the recently acquired URL FaceShield.com featuring a mobile-first design method.

During these unprecedented times, it is inspiring to see how companies like MediaBlink in New Orleans, Louisiana, have demonstrated adaptability, innovation, and resilience. As an eighteen-year-old direct mail and commercial printer, MediaBlink swiftly pivoted their production to address the urgent need for personal protective equipment (PPE) during the global pandemic.

Recognizing the shortage of face shields, MediaBlink retooled their production on short notice and began manufacturing high-quality face shields. They utilized their existing tools and equipment to design and produce unique face shield prototypes. The first set of prototypes was distributed to frontline workers who were in dire need of additional protection.

To support MediaBlink’s efforts and promote their unique face shield design, our agency collaborated with them to develop a distinctive eCommerce website. Within a remarkably short timeframe, we worked on branding, design, and launched the new website on the acquired domain FaceShield.com. The website was built with a mobile-first design approach, ensuring accessibility and usability across different devices.

The new eCommerce website showcases MediaBlink’s commitment to providing essential PPE while incorporating a vibrant and uplifting aesthetic. Through thoughtful design and attention to detail, we aimed to create an online platform that promotes smiles, colors, and good vibes. The website not only serves as a platform for customers to purchase face shields but also reinforces MediaBlink’s brand image and highlights their dedication to making a positive impact during challenging times.

At ArtVersion, we are honored to have collaborated with MediaBlink on this project, combining our expertise in branding, design, and web development to support their mission. We believe in the power of innovation and collaboration to overcome challenges, and this collaboration exemplifies the spirit of resilience and adaptability.

Together, we have created an eCommerce website that not only facilitates the distribution of vital PPE but also showcases the ingenuity and determination of MediaBlink. It is a testament to their ability to swiftly respond to critical needs and to our shared commitment to making a difference in the face of adversity.