The Cornerstone of Web Design: Building Blocks for Brand Authenticity and Trust

0 Comments4 Minutes

In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see and feel. With this confidence factor, consumers were easily able to make informed decisions, purchases and build relationships based on face-to-face interaction with the product, service or brand representative themselves. Today - with much of business being conducted over some sort of digital divide, be it eCommerce,…


Read More

Web Design Refresh: How Often Do You Need It And When?

0 Comments3 Minutes

As a brand grows - whether it's services change or products are added - updates to a website are necessary to reflect the most current and up-to-date information. Reflecting on these iterations to the customer-facing website is often one of the most critical steps to gaining conversion with the current user base. The main issue is that many sites don't follow these main steps. A Conversion Driven Prospect Whether a website redesign is to communicate brand values or to…


Read More

Take Note: Web Design Trends To Watch

0 Comments4 Minutes

It's an essential part of staying competitive in the current market - keeping up to date with trends. Regardless of industry, any company, brand or organization who is interested in remaining relevant must stay current and aware of web design trends, news, and solutions in the quickly changing digital landscape. While web design is known for having quickly changing lists of trends, it's important to note that much of web design evolves, meaning techniques may remain fundamentally the…


Read More

What’s Next: Web Design Trends

0 Comments3 Minutes

For years, minimalism in web design has reigned popularity. Whether for usability, user experience, or design aesthetics reasons, a simplistic approach to the site design is recognizable and appealing and expected by the current audience. However, taking note from other design industries, a '"more is more" philosophy has taken some traction. Taking cues from fashion, interior design and film, minimalism and maximalism are complex initiatives that must be applied appropriately…


Read More

Optimizing Web Design Elements That Increase Conversions

0 Comments5 Minutes

Once a web design is launched, the next step is a continuous process of constant analyses, optimizations and improvement in order to maximize conversion. Whether through data, analytics or user testing and feedback - leveraging these findings is essential to fine-tuning a website to deliver the conversions and minimize bounce rates. With a website design already in place, optimizing design elements, copy and messaging is a relatively process-driven activity that can provide a boost…


Read More

Web Design – Visual Design and Narrative Alignment

0 Comments8 Minutes

When most companies think of web design, they only focus on the visual aspects. Creating a visual aesthetic or standing out with a flashy visual presentation is usually the goal. However, this can mislead their brand as it's their unique brand characteristics that will allow them to connect with their audience and have a unique identity. Companies need to align their visual design with their unique narrative in order to make an impact with their website and further their branding initiatives.……


Read More

Key Insights on Jetpack for WordPress

0 Comments2 Minutes

Heading into the Fall season, brands can make concentrated efforts to keep owned content running fresh. Websites and other corresponding digital channels can be tuned up for optimization. Jetpack by WordPress is a step in the right direction. On the heels of over 5 million active installations (and counting), Jetpack is a leading WordPress plug-in created by Automattic, the site infrastructure powerhouse behind WordPress. Jetpack is loaded with practical site customization and security tools…


Read More

The Impact of Design Systems on Brand Experience

0 Comments2 Minutes

In today’s digitally-driven culture, delivering exceptionally designed products is paramount. As the user experience becomes ever more significant in today’s world, brands are finding they need to evolve faster than ever before to keep pace with innovation. With this as their goal, many influential brands have transformed the way they design digital products by implementing their own unique design systems. Design Systems Simply put, design systems incorporate a collection of reusable…


Read More

The Connection Between Design and Development: An Influential Partnership

0 Comments3 Minutes

Designers and developers work in two different worlds. The design usually focuses on graphics, interface features and placement of menus and overall color schemes. Development specializes in back and front-end work that usually involves code and highly detailed information. Design and development prioritize different objectives in order to accomplish the same mission and overall goal for the brand. When starting a project, it can be tempting to give one more attention than the other, when they…


Read More

WooCommerce Development – Platform to Allow Growth of Your Business

0 Comments5 Minutes

If you're selling any kind of product online, one of the easiest platforms you can use to manage an eCommerce site is WordPress functionality with WooCommerce. While there are many different eCommerce solutions in the market like Shopify, Magento, BigCommerce, there are several reasons why WooCommerce it might be the better choice for your business.  Why Choose It Over Other Solutions?  The first is that it works with WordPress. If you already have a marketing or presentational…


Read More