It can be challenging as an organization to keep up with the latest technology developments and how they can improve your internal systems that are in place. Managing and storing content for products, articles and more impacts overall web and app performance in addition to conversion and accessibility. This is a great place to start exploring the other options outside of a traditional content management system (CMS).

Headless CMS: What does this mean? 

A headless CMS consists of an API and backend technology that stores and delivers content to your desired front end, which is most likely not going to be apparent to the end-user. From the end-user perspective, you will not really be able to tell the difference between a headless CMS and a traditional CMS. 

The Benefits 

Headless CMS is beneficial for customization of content integration, higher security benefits, and overall better performance when deploying information to the end-user. Headless CMS works best for omnichannel selling and content management that can be translated into any format. It allows features to have more personality and customizable character to enhance the digital experience. 

Your company may consider a headless CMS for omnichannel marketing, customization, integration, and security. With separating the front and back end, there become more ways for content and design to have room with customization instead of just templated design. Development has more room to create and design site infrastructure within a headless CMS. 

“Benefits aside, keep in mind that headless CMS platforms are fairly new tech. Before making the switch to headless or decoupled, consider whether the host you’re using can support your added security so that you can host your application behind network security systems to block attempts at unauthorized access”- Open Source

Is Headless for me? 

Just because there is new development in technologies doesn’t mean they will be the best fit for your company. This applies to many things not just a headless CMS. Be sure to really research if a tool is for your organization.

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