A wave of mobile web and tablet internet browsing use has ushered in an exciting new era for web design.The driving philosophy behind this trend is simple. If your design responds to the user, the user will respond to you. In this way, responsive web design cannot be ignored. With countless users now browsing the internet primarily on their phones and tablets, the user expectation of what a mobile web browsing experience should look and feel like has shifted dramatically. Mobile users expect to be catered to or they will simply swipe and tap their way off your website in search of something more engrossing web design.
This is where the magic of responsive web design comes in. It is the cornerstone of mobile web browsing. Indeed, users have come to expect a polished experience on all of their devices. Are you ready to give it to them and reap the rewards? Don’t worry, though, responsive web design is the best thing to happen to web developers and website owners in a long time. With it, we have the ability to future-proof our websites.
New media devices can come and go and our responsive websites will react intelligently, regardless.
Imagine a web design that is device agnostic. It simply uses media queries to adjust to whatever screen size it is being viewed on. There are many techniques for accomplishing a responsive design. Grid-based layouts and em units that scale according to percentage instead of static pixel sizes are popular and easily implemented solutions. Mobile-first workflows are even becoming the new standard. This is an exciting new trend that pushes us away from the desktop box and into the light of a more flexible future. Respond to it, or be ignored.

Goran
Goran Paunovic has spent the better part of his career helping companies with branding and design strategies by giving authenticity to their corporate identities through focused design, visual branding and user interface & experience design. Goran founded the full-service creative agency, ArtVersion, in 1999.
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