Many people get involved with non-profits because of how they make them feel. Part of what contributes to how an individual feels is the overall appearance of the marketing materials that the non-profit uses to market itself. Graphic design plays a major role in how an organization presents its brand identity.
Website Usability
Effective design requires that the website not only have an attractive appearance, but also that it be usable enough that users can effectively accomplish what they came to the website to do. For non profits web design, the goal is often to make it easy for users to donate and access information related to the organization. The donation section should stand out so that users can quickly find it, helping the non profits web design contribute to fundraising.
Understanding the Audience
The key for effective web design is for the non-profit organization to understand its audience. Many users who visit a non-profit website will be impressed by website design that conveys professionalism, clear messaging and optimism.
Hiring a Web Design Company
Creating the right website design can be difficult and most non-profit organizations would benefit from hiring a web design company to handle their website. While web design firms might seem expensive, at first glance, hiring one can help the non-profit achieve its organizational goals.