One of the most underrated and underused social media platforms for corporations, small businesses and personal brands is youtube. People love consuming content on youtube whether it’s just watching humor videos, music videos, inspirational videos youtube is an amazing source of information and entertainment.

One of the things we have been doing at ArtVersion is creating website commercials or branded videos for companies to use on their homepage. An example of a homepage commercial can be viewed here.

It’s an authentic, simple and very effective way to show visitors to your website what your brand or company is all about. For personal brands, it’s a great way to sell yourself to your potential clients.

Another great way to use youtube is to create daily, weekly or monthly content that helps promote your business online. People are always using youtube or google to find information and a video on youtube will always show up high on google search engines. If you are a clothing company a great way to reach an audience is to do quick little videos on new product lines, behind-the-scenes design processes and so on.   The more content you have to consume the more opportunities you have to win over potential clients.

Be creative…I wrote in a blog a few months ago that in the future brands and marketing agencies will eventually just be smaller versions of media properties. They will be creating video, music, art and merch around companies entire brand.  So be creative by turning your everyday routines, behind the scenes, merch or staff into video content that can engage and create a relationship or emotional value with your current and future clientele.