With the many rich layers that are part of design and branding, storytelling is irrevocably one of the core factors that can strengthen businesses and organizations. Whether visual or narrative, storytelling can truly unlock the doors that allow a brand’s audience to get to know a company as well as build authenticity.
Delving into this topic, ArtVersion shared their insights with Forbes on why brand storytelling is a pivotal facet of branding. As a creative design agency with services in branding, ArtVersion sheds light on its best practices based on the experience of the many brands they have collaborated with.
The rush of trends and the growth of information has grown relentlessly. Within the article, ArtVersion discussed why a solid story can create differentiation among the many brands in similar industries striving to achieve the attention of the same audience base. Within the piece, the team shares:
“One of the most prominent benefits of storytelling that can help evolve a brand is the emotional connection with a company’s target audience. Now more than ever, today’s users value authenticity, and a brand that focuses on storytelling can intrigue users who share similar values. Brand storytelling is dimensional and can be pulled into focus with messaging, such as the origins of a brand, its mission, values, and history, or even a tagline. Visual components can also round out a story, such as interactive elements that are part of a brand’s user interface (UI) kit or design system, or even interspersing color from the branding’s UI design into different collateral or marketing components.”
Narrative storytelling has the power to impact how a brand is perceived by its origins and mission, visual storytelling can achieve the same, except through first impressions and connotations. Together, when a story aligns with its visuals, whether in tonality or aesthetics, it can shape a brand for the better—especially with an entire brand ecosystem across channels.
The piece continues, “Effective brand storytelling in digital design goes beyond just textual content; it encompasses the use of visuals, interactive elements, and user experience to create a cohesive and compelling story.”
All the inner workings of a brand and all the intricate pieces that create its entire presence, should leave users with a positive experience, particularly so when it comes to web design, as that may be the first point of contact. These visual components encompassing digital design should be properly translated to responsive design on mobile.
Building trust, propelling authenticity, and providing a memorable experience for your users is the best way to strengthen your brand’s story.
The full story can be found here: How Storytelling Can Be A Differentiator for Your Brand
About ArtVersion
ArtVersion is a Chicago-based design consultancy celebrated for its expertise in creating visually engaging, strategically driven design solutions. Our multidisciplinary team is committed to connecting brands with their audiences through meaningful design narratives. For businesses looking to elevate their brand with award-winning design, visit our website or contact us directly to discuss your project.