Technology has changed a lot of industries and spaces—particularly and evidentially so, in the retail space. From how they purchase to the experiences they undergo when simply browsing, retail and eCommerce are evolving more than before. The influence of purchasing goods and services and technology has catapulted with the rise of social media, the growth of shopping platforms, and experiential commerce.
Retail Today gathered executives of diverse industries for the Quarterly Executives Roundtable 2023, to further delve into the changes of retail, technology, and everything in between. The roundtable aims to empower people with key insights regarding business decisions and keeping up with the pulse of innovation. The topics in the roundtable were plenty, ranging from ChatGPT, generational changes, experimental marketing, TikTok bans, and so much more. ArtVersion, however, shared their thoughts on ChatGPT and how it is changing the game for eCommerce as well as digital design through personalization, quick delivery of information, and a greater look into user needs.
“ChatGPT has transformed and continues to reshape eCommerce by providing consumers with a human-centric approach that helps them quickly achieve their end goal, with a conversational experience. We’ve witnessed the rise of brands utilizing AI and ChatGPT to offer their consumers personalized buying recommendations that streamline the browsing process with tailored results based on users’ behavior. In a time when attention is both valuable and fleeting, this method of delivering quick, accurate results is impactful. Additionally, branding teams are leveraging AI as a tool to help with marketing initiatives that help with content curation in a quick, and conversational way.”
–Goran Paun, Principal, Creative Director
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About Retail Today
Retail Today is an online digital magazine that shares insights and information on the latest news for retail and eCommerce. From technology, issues, trends, and more, Retail Today is an online portal for all insights that are shaping the retail industry today.
About ArtVersion
ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists, and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations, and notable startups.