For marketers, often times, strategic communication can be a matter of trial-and-error.
With the number of people attached to screens and hundreds of advertising messages on a daily basis, catching the eyes of users has been an increasingly tricky puzzle to solve. Creative measures must be taken so that messaging has a propensity to connect with either new or existing consumers. And even after that message is broadcasted and emphasized, steps like analyzing click-through statistics or tracking sales that result from a campaign are required.
So where to begin? Perhaps starting with a responsive email marketing campaign designed to reflect brand identity is the answer. This year, the rise of email marketing has been evident. According to an article by BestDesigns.co earlier this year, more than half of users claim that marketing emails influence purchasing decisions. The same article also suggests that, by 2022, there will be almost 375 billion emails sent daily.
The sheer number of emails that fly around and overwhelming preference of email as a messaging platform bolsters the appeal of email campaigns. A separate article from Hubspot attests that most Millennials (73%) prefer communications from businesses to come via email.
When considering your short-term and long-term marketing strategy, email campaigns can be a difference-maker that help break through the clutter and build loyalty. In addition to designing for digital mediums like email campaigns and newsletters, ArtVersion specializes in a diverse range of web design and graphic design services including:
- Logo Design
- Catalog Design
- Packaging Design
- Print Design
- Annual Reports
- White Paper Design
- Infographics
- Tradeshow Graphics
- Brand Identities
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About ArtVersion
ArtVersion® (https://artversion.com/) is a creative agency headquartered in Chicago, IL, globally acclaimed for user interface (UI) and user experience (UX) design. With over twenty years of leading expertise in graphic design, branding and web development, ArtVersion works with clients worldwide to craft dynamic strategies, visuals and messaging that delivers powerful user experiences. ArtVersion’s services range from conceptualization, design & layout, and content strategies relevant to digital web and print delivery methods. ArtVersion also boasts a best-in-class user experience lab to help clients reimagine their brand and push creative boundaries.