There’s no doubt that search engine optimization (SEO) is important for your brand’s digital presence. One of the key considerations involves using relevant keywords that guide users to your web content. In addition to increased visibility, implementing relevant keywords to target your user can enhance their overall user experience (UX) within your website.

Choosing the most effective keywords to use throughout your website can be challenging. Whichever words or phrases you use should allow users to find you while also staying relevant to the content provided. Therefore, keywords should be selected intentionally with user experience in mind.

The Value of Purposeful Keywords

Keywords are, in short, the specific words that allow people to find websites when they use search engines. They can range from a single word to a focused phrase that relates back to the content hosted within your site. When used effectively, keywords can help users find what they are looking by connecting them to your site.

Search engines like Google rank sites based on certain factors to determine how high it appears in search results. While SEMRush reports that keywords are not the most important factor when it comes to SEO ranking, they are still far from obsolete. Search engines use these keywords to filter through web content based on words inputted in the search. That same report by SEMRush also discovered that over 60% of the highest ranking websites had keywords either in the body of their content or within page titles.

Consequently, keywords can be a benefit to both you and your users when used properly. To drive more organic search traffic, it is essential that you consider the subject of your content to choose the most relevant keywords. After all, the goal of your site should be to provide the best user experience possible. Therefore, the keywords you choose should accurately reflect your content to give users the best results. If you prioritize providing value to your target user, the relevant keywords should occur naturally within your content, thus also improving your search ranking.

How to Choose Relevant Keywords

To make it easier for users to find your site, you need to leverage the same verbiage that they use in their searches. This means that you need to understand what your user is searching for and how they find information. Once you know this, you can streamline their search and lead them to their desired content.

The best way to determine the most relevant keywords for your target user is to conduct keyword research. This can give you some insight into the way your user conducts their searches, allowing you to choose the words or phrases that would best meet their needs. There are certain keyword search tools that you can utilize to help gather this information. Even after you have established your keywords, you should still conduct regular research so you can see if and when your user’s searches change. If you notice a change, you can update your keywords to accommodate your user.

The first step in organizing keywords in your website is shifting the focus to your users. If you want to lead users to your site quickly and easily, you first need to know how they search. An effective keyword strategy can offer them the content they are looking for in fewer clicks, elevating the overall user experience.