Attracting new customers is a tall task. In the modern era of connectivity, a brand’s digital representation matters as much as anything in efforts to turn heads. Consumer perceptions will ultimately be shaped by a masterful web presence and unified digital ecosystem that provokes enough curiosity for consumers to dive in further. All eyes are on a rich user experience demonstrated on a responsive business website that’s clean and well-supported by tactical search engine optimization (SEO) configuration. What also helps is fresh content that is keeping up with the times.

In a recent article, ArtVersion, alongside other Forbes Agency Council members, shared insights on simple changes that can spice up a brand’s business website and infuse more brand appeal into the user experience. Goran Paun, Principal & Creative Director at ArtVersion, talked about frequent website updates as a major indicator of relevant businesses that align offline and online brand experiences consistently. Website updates can be powered by a more authentic brand narrative, improved visual context, more comprehensive navigation, or even e-commerce capabilities.

“Focus on frequent updates, counterbalancing relevance and brand resonance. Make sure that product and service offerings displayed on a site are in line with market demand and the current business plan. Something that was relevant a year ago may not resonate with your audience today. Keep the alignment between offline and online brand experience by focusing on what matters.”

Goran Paun, Principal & Creative Director at ArtVersion

Goran Paun
Goran Paun, Principal & Creative Director at ArtVersion

Other topics addressed by members of Forbes Agency Council in relation to strategies for elevating brand appeal on a business website included easy calls-to-action, optimized website speed/plug-in performance, and a website’s willingness to address customer pain points.

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.

About ArtVersion

ArtVersion® ( is a creative agency headquartered in Chicago, IL, globally acclaimed for user interface (UI) and user experience (UX) design. With over twenty years of leading expertise in graphic design, branding and web development, ArtVersion works with clients worldwide to craft dynamic strategies, visuals and messaging that delivers powerful user experiences. ArtVersion’s services range from conceptualization, design & layout, and content strategies relevant to digital web and print delivery methods. ArtVersion also boasts a best-in-class user experience lab to help clients reimagine their brand and push creative boundaries.