UI/UX Design
User Experience Design Strategy
User Experience Design – How It Plays Into Your Website Strategy
UX Design
UX Design for the Web
While the aesthetic aspect of a website is important in creating a positive experience for web visitors, it only goes so far. More companies are realizing the importance of focusing on user experience design (or UX design) and investing heavily in it to make sure that their websites are optimized for UX. In fact, companies are making it a central part of their strategy as it affects everything that happens on their websites.
UI/UX Design
What Is UX Design?
User experience design is about designing a website to create the most positive and optimal experience for a web visitor. It can include everything from website navigation structure, content, visitor interaction, information architecture, load time, to website layout. The goal is to make a website easy to use, intuitive, relevant, eye-catching, and helpful to the user.
UI/UX Design Methods
How Designing for User Experience Works
Designing the optimal website user experience starts with building a site for your visitors by understanding the target audience. From there, it’s all about designing the website framework by using user behavior information, studying the main source of traffic, understanding customer demographics, taking into account existing analytics data, and more. By gathering all the data and organizing how the website will be designed, things like navigation, content, layout and additional functionality can be built.
Data-Driven Design
At the end of the day, the data determines how good the user experience is on your website. While using conversion and sales numbers can get you far, it doesn’t tell the whole story. That’s why UX depends on statistics like abandon rates, time spent on page/site, navigation path, exit page, clickthroughs, etc. Measuring this data and improving upon initial results is what will really provide the best user experience. The challenge lies in providing the best user experience while meeting your website’s goals.
What's Next?
Where Should You Start?
It may seem like it’s a good idea to start with your existing website but sometimes it’s necessary to start with a completely new layout and design. The reason why is because using a setup that isn’t too effective can only get you so far. Of course, if you have a website that already performs well, focusing on improving user experience will only add to how well it’s working. Whether you insist on trying to improve UX yourself or you feel you need help, the bottom line is that user experience has a significant impact on the success of your online presence.
UI/UX Design
Our core competencies are user interface and user experience design for web applications, mobile web, and native applications. We usually get involved in projects where UI/UX experts are needed to improve usability and accessibility areas of website design or application, but often we work with startups on designing the interface and user experiences in the early stages of development.
Designing Sites for Better UX
In our website building process, we go beyond great looking design –– focusing also on user experience (UX). Some of the benefits of improving user experience include increased customer loyalty, higher conversion rates, lowered abandon rates and even decreased customer service requests. While the benefits are great, the concept of good user experience can be a bit fuzzy. There’s no magic formula or set of rules for designing a website that provides an excellent UX.
UX Design – How It Plays Into Your Website Strategy
While the aesthetic aspect of a website is important in creating a positive experience for web visitors, it only goes so far. More companies are realizing the importance of focusing on user experience design (or UX design) and investing heavily in it to make sure that their websites are optimized for UX. In fact, companies are making it a central part of their strategy as it affects everything that happens on their websites.
User Interface Design
It's all about aesthetics, simplicity, design, and elegance –– usability matters. Interaction with the user interface design should be natural and the navigational elements should make sense immediately. Colors, shapes and fonts should be consistent throughout. This strengthens the brand identity and gives the user a clear idea of what they can interact with. The framework goes through rigorous usability testing and feedback until we feel it provides a sublime UX.
Web Usability
Web usability is a broad topic. In a nutshell, we’re talking about giving the user exactly what they want throughout the user interface design, without making them work for it. Exceeding those rudimentary needs for content by presenting a beautiful design on top of that is the ultimate goal. However, it is of primary importance that the design serves its function by delivering content to the user in a sensible way.
UI design is the front line of media engagement. UX is the experience of that interactive environment.
User Interface Testing
How do real people use the digital media interface? The user interface is one of the most powerful tools at our disposal in the creation of effective and compelling user experience. The interface is simply the most direct and visible method through which our audience interacts with our brand.
Creative Partners
A Team You Can Trust
Over the last two decades, we worked on the user interface design for a variety of small and large projects. From network appliances to financial software portals, and user-centric SaaS interfaces, we worked with both startups and fortune 500 corporations.
Don’t hesitate to drop us a line. If you would like us to help with a current project you are developing, by reviewing your current user interface state, or if you need help designing your software’s user interface from scratch, we are here to help.
Having a solid creative partner to help design a user interface will provide the best user experience for the end-user.
Designing Usable Sites
A web design that is developed and integrated properly makes you feel instantly connected. At ArtVersion we focus on designing interactive sites that are responsive, yet truly engaging. Since our founding in 1999, we have been Chicago’s award-winning website development and web design company focused solely on improving your brand visibility with a purpose-driven, creative user experience. We are also one of the first Chicago based web design firms that started embracing adaptive mobile and responsive web design methods. Learn more about our design process.
More UI/UX design topics
We are curiosity-driven and inspired by UI/UX design
Simplicity
Design Aesthetics
We design purposeful, aesthetically pleasing and engaging, interactive interfaces that truly represent your digital product and embrace user experience.
Elegance
Data-Driven Design
It’s all about the intelligent use of metrics and data, combined with user feedback and analytic that together shape the influence of the final design.
Design • Strategy • Coding
We design and build platforms that allow companies to grow and engage users. By transforming analytics and digital insights into measurable design principles, we simplify user experiences and create meaningful journeys.
