The Attention Economy classifies attention as a commodity and a very valuable one at that. The digital landscape is rich with information that is accessible to wide audiences at the tap of a screen or click of a button, thus grabbing a user’s attention and being able to hold it, makes attention an important aspect for brands in our modern day.
Particularly for web design, what UI and UX elements can capture a user and encourage them to stay down their user journey? That is what the ArtVersion team explored in their latest publication piece featured on Forbes. “Website Design for Enterprises in the Attention Economy” delves into the ways design teams can ensure their target audience enjoys the overall user experience, for brand recognizability, and conversions.
The article reads, “Designing websites in the attention economy necessitates a user-centric approach. It’s not just about vying for attention but creating meaningful connections that translate into customer loyalty and engagement.”
About ArtVersion
ArtVersion Agency is a Chicago-based creative agency committed to delivering innovative web design, UX design, graphic design, branding strategy, and digital marketing solutions. With a dedicated team of experienced designers and strategists, ArtVersion guides brands through the complexities of the digital landscape, ensuring businesses of all sizes have the resources and tools to thrive in the digital world.
About Forbes Agency Council
Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.