Design’s Influence on Brilliant Fashion Strategy
With a crisp breeze circulating through the Windy City, summer is in the air. As 2020’s halftime rolls around, with brands again shining on full display, the seasonal...
Brand attributes are the features that highlight the identity of a brand/company. These include the physical design features to a brand—logos, colors stories, shapes, etc— as well as the qualities that make the company. Attributes answer the what, who, how, and why of a brand. Often, these attributes can be found in a brand manual/brand book.
At ArtVersion, we recognize the significance of brand attributes in creating a distinctive and compelling brand identity. Our team collaborates closely with clients to understand their unique qualities, values, and goals. By identifying and leveraging these attributes, we develop tailored brand strategies and design solutions that effectively communicate the brand’s essence to the intended audience.
By integrating brand attributes into every aspect of a brand’s visual and written communication, we create a cohesive and authentic brand experience. Whether it’s through the design of a visually striking logo, the selection of a color palette that evokes specific emotions, or the crafting of compelling brand stories, we ensure that the brand attributes shine through, leaving a lasting impact on customers and stakeholders alike.
With a crisp breeze circulating through the Windy City, summer is in the air. As 2020’s halftime rolls around, with brands again shining on full display, the seasonal...
The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as strong as the characteristics representing it. The world’s most successful brands are able to...
Designers and developers work in two different worlds. The design usually focuses on graphics, interface features and placement of menus and overall color schemes. Development specializes in back...
Building trust in the digital environment is a hot topic these days – and for good reason. The key to successful brand building is the presence of brand...