Are You Experienced?
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It is one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89 percent of companies would expect to compete mostly on the basis of customer experience (CX). The problem is that most organizations either lag in their customer experience strategy, or worse, don't have one at all. Whether consumer or business, it's no surprise that for a product to take off it needs to work efficiently and be…
Mastering the Art of Customer Engagement Marketing
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Traditionally, customers have always been critical to the success of a brand - however, today’s consumer seems to hold all the cards. With the rise of community brand building via social media and the web, marketers, brands and business owners must look to the consumer for the keys to provide heightened satisfaction and brand loyalty. Because of this ‘always on’ status and ability to find product information almost immediately, the customer is in control of their own experience, and this trend…
