Building Consistency For a Better Customer Experience

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When it comes to web design, it’s easy to see the value in prioritizing experiences. Considering that lead generation and sales are major objectives, evaluating how users feel when navigating a website is definitely significant. Thus, designing for user experience will naturally benefit the site’s performance.   However, the value that experiences bring to the brand itself is often overlooked. Aiming for enhanced user experience in digital channels is undoubtedly essential. But to be…


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Advantages of Mapping the Customer Journey

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The customer experience is the foundation underlying any business. Whether the customer is a market consumer or the user on a website, delivering a positive experience is vital to a business's long-term success. A detailed understanding of customers and their experience is critical then to successful business outcomes. To understand the customer, a business must evaluate all the potential interactions a customer has with the brand through customer journey mapping. The customer journey tells…


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Experience Is Everything

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Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything. Whether its conscious or fades into the background, an experience is the totality of many parts coming together to create a perception that is sensory, informational, useful and observational. We learn from experiences, and gain experience. Meaning, once we experience something, we are knowledgeable on the topic and able to form studied opinion, and…


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Are You Experienced?

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It is one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89 percent of companies would expect to compete mostly on the basis of customer experience (CX). The problem is that most organizations either lag in their customer experience strategy, or worse, don't have one at all. Whether consumer or business, it's no surprise that for a product to take off it needs to work efficiently and be designed…


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