How To Optimize Your Digital Campaigns Using Performance Metrics

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Effective marketing comes down to finding ways to connect with your audience in a way that’s most convenient to them. It’s about meeting them where they’re at. In this day and age, that means taking your marketing campaigns to online channels. When developing your strategy, it’s important to track certain metrics to measure the overall effectiveness of your digital campaigns. Sure, you could push out digital ads or engage in digital outreach all day and simply hope for the best. But it would…


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It’s Time to Put the Megaphone Down

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In the early days of Internet marketing, many direct response experts taught digital marketers to focus on the bottom line. The message they tried to drive home was that marketers needed to sell and ask for the sale, rather than dance around the topic and hope that the visitor buys. It seemed that a large number of digital marketers took the advice to heart. Most websites you come across today start by hitting you with their sales message and are specifically designed to close the sale. But as…


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