Design’s Influence on Brilliant Fashion Strategy

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With a crisp breeze circulating through the Windy City, summer is in the air. As 2020's halftime rolls around, with brands again shining on full display, the seasonal shift has a way of reminding us that the world of fashion cannot and will not standstill. Fashion is a category with enormous consumer spending implications and little margin for error (or ordinary) as space clutters. The essence of brand loyalty is always earned and always fluid, but never guaranteed, especially for consumers…

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Designing Digital Experiences in Fashion

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Marketing and brand strategy for fashion, lifestyle and luxury brands has now clearly shifted to a predominantly digital experience that goes far beyond an online purchase. To grow brand visibility and gain community engagement, the communication style requires a multi-dimensional, cross-channel approach with emotional content experiences at strategic touch points. Design companies are now fast becoming media companies - creating digital media experiences for fashion and lifestyle brands is,…

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