How to Create a Brand Story
All brands have a story they wish to share with their consumers. These stories are what draw in new audiences and keep them coming back. A brand story...
Image Strategies
An image strategy is a marketing technique used to build a brand image. This can either be to get more people to know the brand, or it could be used to change the ideas that people already have of a brand. Developing a brands image can be done through the logo, the tagline and images that are representative of the brand.
Understanding Google’s EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness
Where information is abundant but not always reliable, search engines serve as gatekeepers for the vast expanse of online content. With countless websites and articles competing for visibility,...
Unlocking the Power of Signifiers in Web Design: Strategies for Enhanced Usability
Signifiers are essential elements in web design, as they help users navigate and interact with a website in a more intuitive and efficient manner. By providing clear visual...
Game Changer: Finding A Brand’s Differentiator
As popular as it may be the old saying ‘ if you can’t beat them, join them’ is the exact opposite of what a brand should do to compete in the...
Branding Through the User Interface
New advances in branding are popping up every day, as more marketing strategies and techniques are being introduced to the public, it is becoming easier and easier for...