Image Strategies

An image strategy is a marketing technique used to build a brand image. This can either be to get more people to know the brand, or it could be used to change the ideas that people already have of a brand. Developing a brands image can be done through the logo, the tagline and images that are representative of the brand.

A desk with notebooks on top with a book titled "A Storytelling workbook"

How to Create a Brand Story

All brands have a story they wish to share with their consumers. These stories are what draw in new audiences and keep them coming back. A brand story...

Branding and Storytelling

Branding Through the User Interface

New advances in branding are popping up every day, as more marketing strategies and techniques are being introduced to the public, it is becoming easier and easier for...