How To Optimize Your Digital Campaigns Using Performance Metrics
Effective marketing comes down to finding ways to connect with your audience in a way that’s most convenient to them. It’s about meeting them where they’re at. In...
KPI
KPI (key performance indicator) is a quantifiable measure of performance over a specific period of time for one particular goal. The insights that KPI provides helps people across the organization make better decisions. KPI also provides a clear target for teams to achieve milestones and gauge project progress.
Assessing ROI: Effectively Measuring Marketing Tools to Track and Improve Value
From traditional marketing campaigns such as white papers and brochures to digital and social media implementations – it can be difficult to track what the benefits are without...