Luxury Marketing

Luxury marketing is a form of marketing that is focused on intriguing consumer bases to purchase high-end products. Luxury marketing often caters to consumer emotions and evokes a sense of lavishness to motivate users to convert.

Fashion design related material.

Designing Digital Experiences in Fashion

Marketing and brand strategy for fashion, lifestyle and luxury brands has now clearly shifted to a predominantly digital experience that goes far beyond an online purchase. To grow brand...