Design Strategies that Erase Cognitive Friction

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Make no mistake that fluid, unified web design is an irreplaceable factor in the “big picture” of brand strategies for conversion and retention. There’s a ton of noise out there. Ambitious, emerging brands across a wide range of categories are saturating the marketplace like crazy. It’s no surprise that it takes more than a few impressions for people to remember a brand. The reality is that, for online audiences, marketing messaging, along with promotional information and other mission-laden…


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Principles of Compelling User Interface (UI) Design

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It’s difficult to imagine a time when society wasn’t glued to a screen. The breakthrough of computers, engineered by the familiar tech giants of today (Apple and IBM), first accelerated medium- to large-sized business objectives in the mid-1980s. The emergence of mobile devices, expected to eclipse 3.8 billion global users by 2021, was unleashed when the world’s first SMS message was sent in 1992. Tablet usage spiked in 2014 and has seen an approximate 50% increase in total monthly users…


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