Negative Space

In design, negative space is considered just as important as the actual subject matter. When used effectively, it can create a visual balance and harmony that enhances the overall composition of the design. Negative space also plays a significant role in enhancing readability and legibility, especially in typography, as it allows the text to breathe and stand out from the background.

Moreover, negative space can help convey a message or tell a story through visual cues. By utilizing negative space cleverly, designers can create hidden shapes or images that may not be immediately apparent to the viewer. This technique can add a layer of intrigue and interest to the design, leading the viewer to spend more time engaging with the content.

In UI/UX design, it separates different elements on a webpage, such as spacing between headers and its content to reduce clutter. It can also be used for emphasis as a subject is isolated to capture attention.