Right Now: Five Packaging Trends Driving Brand Growth
Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection,...
Package Design
Packaging of a product is a way of putting the best possible face forward to potential customers when they encounter a product or brand for the first time. To put this critical aspect in perspective, it is estimated that shoppers will spend a few seconds searching products both online and in person. In those few seconds is it important for the package design to stand out from the crowd. Package design should also always reflect its brand/company.
Making an Impact with Package Design In The Digital Environment
Today more than ever, packaging design matters to the customer experience. It can be an invisible element, seamless to the product’s function, or serve as an extension of...
Successfully Launching a New Product Into a Crowded Marketplace
It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their...
Elements of Successful Packaging Design Development
As the digital environment develops and expands – so does the packaging landscape. Much of what we see in the world of high fashion inspires what mass market...
Annual Reports
Annual reports are designed to present financial information, based on the past fiscal year, to stockholders and investors. As the year begins to wind down have you neglected...
Package Design And Branding Are Connected
As I walk down the aisles of a store, I often notice something that’s annoying: packages that were opened. The product is still inside. In many cases, the...