Brand Refresh for Fortune 500 – When Do We Need To Rebrand?
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As a Fortune 500 company, the decision to rebrand is a big decision. The rebranding will involve changing advertising and marketing campaigns for many channels. It'll mean that your visual presentation of your brand will need an overhaul (magazines, billboards, catalogs, business cards, web design, general graphic design, etc.). That's why you need to ensure that you're making the right decision, well thought out for a long term. So the question is: when do you need to rebrand? 1. When…
A PLAN TO REBRAND: REFRESHING A BRAND TO INCREASE PROFIT, STAY RELEVANT AND INCREASE VISIBILITY
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For many businesses, time is almost always at a minimum and a rebrand isn’t always top of mind. However, refreshing a brand is not only necessary to stay relevant, but directly influences profit. A brand refresh is a way to promote a new and improved brand, website and visuals. The process can actually be a great tool for a brand to learn more about their vision, with the correct tools and assistance. While a brand refresh doesn’t mean a brand is completely revamped or unrecognizable, it is…
