A Blueprint for Contextual Design
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For brands, earning the attention of today’s consumers, particularly younger generations, is a daunting proposition that will continue to remain tricky as the world spins with more content and information circulation than ever before. Generation Z, expected to account for 40% of all U.S. consumers in 2020, responds well to visual content but will remain attentive on subjects for just eight seconds. The estimated attention span of Millennial users is only slightly longer at twelve seconds.…
