Type Talk: Sweden Sans

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National anthems, state birds, state trees - flags. These elements are all packaged by design to brand and differentiate one nation, group or state from another - so why not a national typeface? Enter Sweden Sans. The team of designers at the Soderhavet agency was recently commissioned to design a national identity for the nordic country well known for its design prowess. The typeface that emerged is what you would expect from the Swedes - modern and fresh but with a warm and inviting aspect.…


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