Embedding videos into a web design can enhance the storytelling experience for the user. Video content can engage the audience on a deeper level and communicate a brand’s message more effectively than static images or text. Videos can provide demonstrations of how a product works, showcase the features and benefits, and even share customer testimonials. Moreover, videos can create an emotional connection with the audience, which can be beneficial for building brand loyalty and trust.

In addition to enhancing the user experience, embedding videos can also have a positive impact on a brand’s search engine optimization (SEO) efforts. Videos can help increase the time spent on a website, which is a ranking factor for search engines. Additionally, videos can attract more inbound links and social shares, which can also contribute to improving a website’s search engine ranking. By incorporating videos into a design, a brand can improve its SEO efforts and attract more traffic to its website.