Event Marketing: Getting it Right Every Time

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Whether its an annual trade show, sales meeting, summit or exhibition - having a brand presence at industry conferences and trade shows is a necessary element of any event marketing strategy. More often than not, the lead up to an event is chaotic, consisting of late night runs to the printer, last minute strategy meetings and early flights. Creating a timeline leading up to the event, aligning a team on messaging and determining what collateral needs to be implemented will pay off in spades to…


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5 Tips for Boosting Conversion Rates Through Video

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A solid content strategy, site architecture and usability testing can do incredible things for user engagement and conversion to create this connection, however, the scales are tipping for some toward a more interactive environment. The most effective experiential application to cultivate this connection, is the use of the moving image. As video becomes more and more prevalent through the immediate use of mobile phones with quality results and taking into consideration that video is popping up…


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