Principal, Creative Director
Having spent the better part of his career helping companies apply a positive focus to their branding, print and online identities, package design and marketing messages, Goran Paunovic has given a unique voice to numerous corporate identities through his sought-after design services, including user experience and user interface design (UX/UI).
In 1999, Goran founded ArtVersion, a full-service, graphic and interactive design agency. Throughout its history, ArtVersion has provided valuable web-design, UI/UX, multimedia, corporate identity, and marketing services to countless clients, including Fortune 500 companies.
As a reputable member of the graphic design and web design industry, Goran’s comments and insights are regularly published in newspapers, magazines, and local and national print publications. These include well-known papers such as the Chicago Tribune, Chicago Magazine, Fast Company, Forbes, and Crain’s Chicago Business. He has also been published in various influential blogs such as Founders Card, Examiner, AppleNews, and AmericanExpress Open Forum.
Goran has years of expertise in brand strengthening, as well as the creation and re-development of corporate identities. His philosophy is, “Among all products equal in functionality, cost and quality, the one with the most appealing design will always stay on top.” He has said, “It’s impressive to see how executives and their teams are willing to put forth the effort to make their marketing messages really represent their company. Many of them depend on our creativity and forward thinking. From idea to completion, we work hard together, and that is the only way of creating ingenious and effective materials.”
In addition to branding and corporate identity, Goran’s passions lie in web usability, user experience design and user interface design (UX/UI). By helping companies keep their customers engaged through interactive methods and technologies he has bolstered brands and kept them relevant in the ever-changing world we live in. He truly believes that user experience is the magic that will power a successful and lasting business today and on into the future.
Goran has long been a respected voice in the subject of visual branding, web, and digital marketing. Follow him on Twitter and Instagram or check out his blog posts to learn from his insights into design and considerable knowledge about visual branding and brand strategies.
Goran received his professional training at the Polytechnic Academy of Belgrade, Serbia, and has received numerous awards for his creative work. Goran is an active member of the Adobe® Customer Advisors, Forbes Agency Council, American Institute of Graphic Art, National Association of Photoshop® Professionals, National Press Photographers Association, National Geographic Society, and of the Art Directors Club. In 2004, Goran was nominated as a Leader of the Year.
Goran lives in Chicago, IL with his wife and two daughters.
Executive Director of Design
As the Executive Director of Design, Erin is a main anchor of the ArtVersion team, overseeing all of the firm’s internal and client communications. She designed and engineered major strategic shifts for our clients, including Hilton, TransUnion, Caterpillar, and Volvo. To drive user engagement and help evolve their brand experiences, by expanding a base of digital offerings and creating new global capabilities utilizing data science, research and design.
Erin statements and work are mentioned in various industry related publications. She was acknowledged and recognized by Ad Age, Forbes and Adweek as one of the industry forecast and trend setters often called for comments or insights.
Keeping all the projects in the fluid motion and simplifying the workflow complexities. With a seamless and collaborative approach, Erin’s passion for assets engineering and design at large deeply connects and internalize our agency’s strategic approach and positioning. One that is rooted in user-centric design and delivery of unified brand experiences across the platforms.
Her responsibilities as an executive director include establishing partnerships with leading organizations, supporting key client initiatives, and innovative actions and platforms to scale best practices throughout the project lifecycle. Erin’s passion and expertise in digital branding development have contributed to many processes that we’ve undertaken.
User interface and experience design, user interactions, and usability are serving as a perfect medium for her to express creativity and practice prevalent design strategies. Erin’s objectives and goals are focused on bringing companies’ spirits and cultures to life through design and visual brand strategies. With her bright and uplifting personality, Erin is our office digital design evangelist, both staying updated with the latest technology and continually advocating clients to integrate new and adaptive uses and methodologies.
Understanding the importance of impeccable UI/UX design, Erin contributes to the strategizing and implementation of countless multi-faceted projects and increasingly complex platforms and systems. Reflecting professionalism, integrity and dedication, she considers the delivery of perfect end-results to be the ultimate priority.
Under her leadership, enthusiasm for new challenging projects and problem-solving through the design approach, we are able to push the limits and innovate in all areas of visual communications. Her warmth and approachability create strong relationships with clients and team members. A firm believer that “some of the biggest risks create great end results,” she is truly passionate about design and enjoys incorporating forms and function into meaningful graphic art that formulates sophisticated and creative visuals.
In her spare time, Erin enjoys traveling and attending various sporting events.
With an extensive background in design and branding, Petra continues to pursue her goals as Art Director in the creative visual communication field through user experiences and aesthetics, delving into studying surroundings and user behaviors. Petra’s bodies of work are often recognized and published in various industry-related programs such as Vega, Clutch and Awwwards.
Honing her existing expertise in unparalleled design creation, Petra combines her innate artistic abilities with impeccable client communication. Her friendly and charismatic personality make clients instantly comfortable, making the brand vision quickly understood and energetically brought to life. She is passionate about art, design and fine photography. Her curiosity in typefaces and their use in web design and in printed publication confirms her most recurring interest in type design and font manipulation, creating the optimal branding experience.
Petra takes on unique and challenging projects with excitement and enthusiasm, never finding any project to be out of her range. She’s continuously energized by solving design problems and challenges, “In my little design world, everything is possible.” Knowing how design has the ability to convey specific messages, Petra prides herself on keeping a strong and uniquely creative foundation, wrapping it together in an aesthetically pleasing experience. She is a talented photographer with the rare ability to put her subjects at ease, resulting in impeccable results.
She focuses especially on portraits, as she finds photography fascinating in its ability to capture and project moments and attached emotions and impressions. She is an avid traveler, having visited over 10 countries on 3 different continents.
As a Brand Strategist, John serves as the connector between ArtVersion’s diverse design capabilities and client challenges with user engagement. John complements ArtVersion’s profound expertise in unifying the brand experience for clients’ consumers across major touchpoints.
John’s responsibilities at ArtVersion are all about “brand development” – assisting clients in developing a memorable narrative, a powerful visual strategy, and an engaging personality, message and tonality. His primary objectives are focused on shaping brand identity and perceptions through transformational design systems that ArtVersion can engineer. Services consist of building brand frameworks for successful user engagement, logo and packaging ideation, launching a product into the marketplace, or anything in between. John’s main purpose when engaging with clients is to learn about their defining characteristics and ambitions so that a legacy can be established far beyond the completion of a project.
With a background in multimedia marketing in the previous positions, John helped orchestrate partnership solutions for brands within the sports and entertainment space. Key projects supported include Mercedes-Benz Stadium (Atlanta, GA), Johnson Controls Pro Football Hall of Fame Village (Canton, OH), and ROKiT Field at Dignity Health Sports Park (Los Angeles, CA), amongst others.
John’s knack for research, writing, and data interpretation/statistical analysis has propelled meaningful collaboration with a wide range of Fortune 500 brands across visible categories like auto, consumer goods, entertainment, financial services, technology & telecommunications. He likes to keep a particularly close eye on the brand marketing landscape, especially brands intersecting with and impacting pop culture.
John earned a B.S. in Advertising from the University of Illinois at Urbana-Champaign’s College of Media in 2015, graduating with honors.
Beyond the workplace, John likes to keep active and soak in all that Chicago has to offer. Outside interests consist of music (‘90s hip-hop/rap), art (album covers, cartoons, street art), and fantasy football. He also volunteers for charitable organizations like Juvenile Diabetes Research Foundation (JDRF) and Imerman Angels.
Director, Digital Strategy
Kara is an experienced, PR and communications strategy professional with expertise in developing and implementing integrated campaigns for industries ranging from healthcare to commercial construction. She specializes in creating exceptional storytelling perspectives, engagement opportunities and influential messaging.
Kara excels at developing campaigns that effectively communicate brand vision across all platforms and channels, serving as ArtVersion’s strategic lead on PR campaigns, media communications and creative content development. Her work has been recognized by the Publicity Club of Chicago for achievement in the planning, creativity and execution of public relations and communications initiatives, having been awarded the prestigious Golden Trumpet Award.
Kara brings creative ideas and tenacity to every project she touches, while her background in public relations and fashion find her attending various networking events around her hometown of Chicago and beyond. When not ‘making headlines’, she can be found cuddling with her pug Petunia, brunching with friends and recipe testing with her boyfriend.
With nearly a decade of innovative front-end development and graphic design experience inclusive of work in a New York based agency, Jason has obtained a deep understanding of code, an eye for detail and expertise in UX design that lends itself to creating user centered experiences. Coming to ArtVersion with a keen knowledge of integration, web design and development – his passion for problem solving serves both clients and colleagues successfully.
Working with a wide range of businesses, industries, and organizations, he was a key member in troubleshooting backend development issues for a GPS based public transit system for local government, reverse-engineered several service based apps and optimization of highly intuitive eCommerce experiences. When not at ArtVersion, he can almost always be found programming a new product, taking photographs, solving a coding problem or perfecting platform skills – which lately is Angular and React.
Developer, Implementations and Testing
Since joining ArtVersion, Jelena has become the go-to person for our strategic implementations. She keeps the information structure and site infrastructures organized and inline with stories and experiences. Jelena takes a holistic approach that integrates all code dimensions consistent with a brand’s strategic touch points.
Acting as a workflow manager, she is our primary user experience and interface tester, as the majority of our web projects utilize her exceptional skills during the beginning or ending phase. Her attention to detail and organizational capabilities are valuable in all facets throughout the project run-cycle.
Jelena is constantly researching new design trends and the latest coding developments and shares the information with our team. Ultimately it benefits the work we do for our clients. When she is not busy learning new CMS platforms and cross-checking websites, she is a craft artist with a special interest in paper, collage, and painting with acrylics. Her favorite subjects to paint have the beautiful colors and shapes of nature, and include birds and butterflies.
Kristina is a versatile designer with a fresh perspective on the creative process. Having worked closely with some of the industries most influential brands, her insights allow her to design strong communication systems with branded visuals by cultivating design techniques and current market trends.
In addition to overseeing print, planning and delivery projects for ArtVersion, her attention to digital media, enables strong multidisciplinary involvement across the projects in areas of user interface and user experience design for web and mobile applications.
Highly focused on the user’s connection to design systems – her experiential, design-centric strategies and integrations are rooted in brand purpose. As the newest addition to ArtVersion’s creative department, Kristina has successfully paved the way for a more integrated creative and collaborative approach. Kristina has a bachelors degree in graphic design from UIC and will likely never be late to work since her loyal poodle mix Chiquis, loves to wake her up bright and early.
Director, Interactive Development
As an inherent lead of ArtVersion’s interactive development department, Will brings an integrated approach to problem solving that few agencies can replicate, overseeing all strategic efforts and progress for agency motion graphics, film and interactive digital segments.
Having spent the bulk of his career in film, video production and motion graphics, he has mastered the strategic art of actualizing designs through HTML/CSS. Deeply committed to a programmatic approach to visual design, his ability to create scalable digital products by implementing the most relevant coding techniques results in highly intuitive experiences that are easily adaptable.
His expertise in front-end development, combined with a keen understanding of visual aesthetics contributes in agency wide projects that depend on problem-solving through creativity, collaboration and measurable results. In his free time, Will follows his technological curiosity, experimenting with electronic music making (MIDI), and shares his days with his girlfriend, two cats Sugar & Bubs and his Boston Terrier, Buck.
Director, Web Development
As a senior development lead, Dushan is responsible for most of the technology strategies, security conventions and implementations to any project that hits our pipeline. His passion lies in use of open source technologies and their customization to meet project requirements for optimized workflows.
Dushan also personally develops and customizes almost all web interfaces that our core team designs – his tight collaborations with our designers and sys-admins form a strong bridge in our design and development process.
Prior to joining ArtVersion, he worked as a computer hardware technician and sys-admin for Linux and Windows based LAN and WAN systems. He was also engaged in projects like web development and database administration for larger multi-channel businesses.
When Dushan is not in front of his computer screen, he enjoys studying the Impressionism movement; both in art and music.
For over a decade, Ben has been practicing multidisciplinary innovations in design at large. With experience in traditional media and print design to new media, digital, app UI design, and interactive developments.
He graduated in 2008 from Angelo State University with Bachelors in Communication and Graphic Design. At the early stages of his career he earned Scripps-Howard Grant and began to work at The San Angelo Standard-Times as both a reporter and page layout designer.
His curiosity in raster imaging with high-detail capabilities of Adobe Photoshop, as well as the power of vector graphics and typography from both Adobe Illustrator and InDesign, paved the way for Ben as a professional designer. In recent years, he pivoted his interests to video, animations and motion graphics as the evolution and expansions of his skill sets towards interactivity.
“Working in publishing and advertising, has honed my teamwork and leadership skills in a fast paced environment with rapidly changing deadlines. Design is as much problem solving as it is an inspiration, and my varying experiences have accumulated in stronger designs and a successful career,” Ben says. “Attention to detail and clear communication in both the copy and visual presentation is the foundation on which I build all creatives”.
Through motion graphics, animations to photo manipulation and illustrations he has been an instrumental part of numerous creative teams contributing on brands ranging from NFL’s Bengals, HBO’s Hard Knock, Lulu Lemon, Little Caesars, Acura, BMW and Cadillac.
Director, Visual Services
Over her career span at ArtVersion agency, Eileen has developed a track record of building creative assets, by producing sustainable visual communications and digital strategies for some of the big brands and notable startups. Eileen has especially taken an avid interest in UI/UX design, as one of her passions in this multidisciplinary environment.
Eileen’s unique twist of handling complex design challenges from a conclusive academic angle makes her research, analysis and opinion invaluable thought the projects lifecycle. Understanding the rapid movement of design trends, she has mastered the dynamic changes that come with constant development and critical thinking.
As a Director of Visual Services, Eileen’s daily initiatives often involve technical aspect of the project, not only in respect to operational applications and back-ends but often coding and final implementations. She develops strategies that combine responsibilities and workflows to deliver a cohesive, compelling, emotionally connected and brands focused ecosystems fully supported by selected technologies.
Eileen has deep connection to design, spending her time analyzing shapes, objects, logos and typefaces while exploring design history. In her spare time, Eileen has taken an interest in photography, loving how every angle makes a uniquely different impact and contributes in creating visual stories. She also works on creating her own typefaces and calligraphy letters.
User Experience Designer
With a Bachelor’s Degree in Psychology and knowledge in User Experience at large, Vince brings a unique perspective and set of skills to ArtVersion’s full-fledged UI/UX department. His interests in the areas of data driven design processes and contributions in human interactions design quickly become an integral part of analytical discoveries and projects that vastly depend on the experience.
Vince started meddling with design at a young age being a heavy doodler and he began making graphics as a hobby during high school. In college, he was initially on the path to a career in healthcare, but upon graduating, quickly switched it up and started learning web development. Soon after making the switch, interned and eventually worked for a small digital marketing agency as a web designer and eventually started learning user experience more extensively through Springboard’s UX Career Track bootcamp.
When designing products, Vince prefers to take a user-centered approach to ensure that the end-user receives the most optimal user experience.
Director of Brand Strategy, Emeritus
Lynn joined ArtVersion back in 2011 as a Director of UX/UI Strategies. Her duties and agency engagement evolved to the multiple facets of branding and interactive initiatives. Lynn’s passion is creative branding and corporate storytelling, through interactive media and engaging content.
Lynn’s ability to develop visual and narrative solutions for brand identities that truly speaks to the audience is important segment of our approach. Her evangelistic view to a brand’s voice and authenticity have significant influence to all startup branding or corporate rebranding projects.
Lynn worked in the fashion industry before she joined the ArtVersion team. Working in the fashion industry allowed Lynn to bring new and exciting principles to ArtVersion. Lynn lived in New York and California before settling in Chicago.