Do You Need a Microsite? Understanding Its Purpose and Benefits
Many marketers and companies build microsites (also called minisites) despite the fact that they have a primary website. In case you are not familiar with microsites, they are...
Goran Paun - Page 7
As the Principal and Creative Director of ArtVersion, Goran Paun has been at the forefront of the design industry since 1999. He has played a pivotal role in the growth of the User Experience Design discipline, advocating for human-centered design principles right from its early beginnings. Through his expertise in crafting digital experiences for renowned brands and organizations globally, Goran has redefined the perception of this discipline, making it an integral and indispensable aspect of modern design. With a solid background in Graphic Design, UI design, and Branding, Goran brings a distinctive perspective that harmoniously fuses creativity and strategic thinking. His problem-solving approach in the creative realm is rooted in a genuine understanding of the users and their needs, resulting in design solutions that not only captivate aesthetically but also resonate deeply with users, enhancing their overall experience. Under Goran's visionary leadership, ArtVersion has reached new heights and gained recognition as an award-winning creative agency. His relentless pursuit of excellence and unwavering commitment to crafting user-focused design solutions continue to shape the future of human-centered design, leaving an indelible mark on the industry's ever-evolving landscape. Goran's influence extends far beyond his own agency, as he continues to inspire and drive the design community towards creating meaningful and impactful experiences that elevate the user's journey in an increasingly digital world. More about his work can be found on Forbes, Entrepreneur and Fast Company.
Telling Your Corporate Story
As a corporation, it’s important for your audience and customers to understand what your organization about. The best way to do so is to use storytelling. While many...
Why User Interface Design for Learning Management Systems Is Vital
Many learning management systems (LMS) often look like a software that was built in the 90s. While it may achieve the objectives the organization set out for, it...
4 Things You Need to Know About the Parallax Web Design Trend
More companies are using the parallax web design method to showcase their products, tell stories, and get more engagement out of their content. This new design method uses...
Understanding Web Design for Startups
As a startup, your goal is to make a big splash in the marketplace and ride that momentum to success. But with an ocean of other startups in...
Web Development WordPress
WordPress is one of the best content manage systems you can use to build your site on. It’s requires the lowest skill cap, has the most plugin accessibility,...
Magento Responsive Design
Magento is the most popular option of all the eCommerce platforms currently available. Other platforms may come with certain advantageous features. Still, Magento offers more scalability and long-term...
Storytelling Through Web Design
The most powerful element of online marketing is not creating great content. It also is not creating great products and services. Both of these are vitally important, and...
Design Strategies For UI/UX
Once an idea for a website is developed, the actual design phase can begin. This much is obvious. Most people focus on different design elements they want to...
Building A Brand Through Visual Storytelling
The best marketers have always been the best storytellers. People want to find the best products and services to suit their needs, but more than anything, they want...
Site Design And Market Relevance
Web design plays a bigger role in the success of an online business than most would like to admit. The adage that “content is king” only holds true...
Content Strategy: The Importance of Reflecting Company Philosophy, Culture and Story On Your Website
One of the things that many companies fail to realize is that their websites communicate the essence of what their company is about. If you think about it,...
5 Best Practices for Creating Outstanding Web Usability
Web usability is a significant aspect of web design that every company needs to work on. The reason why is because it affects everything from your site’s authority,...
The Relationship Between User Interface and User Experience
More and more the battle for success online is being won by those websites that understand best the relationship between user interface (UI), and user experience (UX). Many...
Did somebody say: Above the fold
The phrase “above the fold” was relevant and still is when using it in the context of newspaper design and layout but when using it in terms of...
Exploring The Magneto eCommerce Platform
The world of eCommerce solutions has been crowded for a while. Businesses can choose from custom proprietary shopping carts, hosted ecommerce solution and of course our favorite open...
How Responsive Web Design Changed the Web
One of the most game-changing trends in the Internet marketing industry has been responsive web design. This web design approach builds a website so that it adapts to...
The Connection Between Graphic Design and Company Branding
A company is only so good as their brand. It is possible to have the best products and services in a market and to fail if the brand...
Achieving Brand Consistency Through Effective Web Design
If content is king, then proper web design is the heir to the throne. Not only does a well designed website convey a sense of professionalism, it also...
Why Is Web Design The Most Important Part Of Your Marketing?
Download Infographics Many business executives overlook the importance of web design in overall marketing performance, but truth is it can make or break your campaign, especially if you’re marketing...
Infographics vs Text: A Question Of Engagement
We’ve all heard the saying “content is king.” The idea behind this phrase is that high-quality content is essential for attracting new leads and building a recognizable brand....
Stock vs. Custom Icons: Which Is the Better Choice?
When it comes to using icons for business, most companies turn to stock icons for convenience. These icons can be found on many free graphics websites and can...
How Companies Can Use Creative Agencies Advantageously
A creative agency can make your marketing and branding more effective. Sadly, most companies don’t have the slightest clue on how to best utilize the unique talents of...
Designing Great Websites the ArtVersion Way
One area of web design that sets us apart is user experience. We have talked about the importance of user experience many times and we are adamant about...
Creating Effective Website Calls to Action
Having effective calls to action is an essential element that every website needs. But how do you create a call to action that gets people to act? Simply...