When Design Mojo Shapes Marketing Dimension
It’s a design world, and marketing is not only living in it but also thriving in it too. Make no mistake that human-centric design is soaring as an...
John
John is a Brand Strategist at ArtVersion, engaging audiences through copywriting and storytelling while solving challenges with brand narrative. As Brand Strategist, John is a key facilitator of ArtVersion’s diverse digital capabilities ranging from user experience design to visual branding to content strategy and beyond. With a knack for creative writing and polished wordplay, John’s primary responsibilities are about developing culturally-relevant brand experiences and shaping memorable brand identities across consumer-facing touchpoints.
Engineering a Razor-Sharp UI/UX Strategy
It’s a blast from the past to conjure up memories about the wave of breakthroughs that characterized a technological awakening in the ‘90s and early-2000s. Picture those days...
Key Insights on Jetpack for WordPress
Heading into the Fall season, brands can make concentrated efforts to keep owned content running fresh. Websites and other corresponding digital channels can be tuned up for optimization....
Clearing Content Hurdles with Wireframing Exercises
In the Age of Information, a brand’s vision is only as powerful as the content representing it. And thus, it’s upon brands to own that vision. When considering...
Design’s Influence on Brilliant Fashion Strategy
With a crisp breeze circulating through the Windy City, summer is in the air. As 2020’s halftime rolls around, with brands again shining on full display, the seasonal...
Interpreting Educational Technology’s Momentum
2020 has been a year of uncertainties, one that’s a reminder of just how critical it is to remain nimble & adaptive as a brand or business. Thus...
Principles of Compelling User Interface (UI) Design
It’s difficult to imagine a time when society wasn’t glued to a screen. The breakthrough of computers, engineered by the familiar tech giants of today (Apple and IBM),...
Embracing the Art of Personalization
As a majority of the global population remains grounded in a home setting, observant (from at least six feet away) about the surrounding world from a distance, the...
Trusting the Support of a Creative Agency
The world stands still with unpredictability. As a creative community, we are stuck in unprecedented times, forced to adjust to an evolving workplace dynamic and ‘roll with the...
The Allure of Dark Mode
Halfway through last year, tech empire Apple announced at its Worldwide Developers Conference that it would be unleashing the Dark Mode visual format on iOS. Deemed as more...
2020’s Emerging Design Trends
Articulating ideas in a dynamic, powerful visual format is often a challenging journey for both creators and users. Whether it’s overcoming shorter attention spans of younger generations or...
Best Practices for Brand Strategy on Social Media
The year 2020 will mark sixteen years since the birth of Facebook, now totaled at approximately 2.4 billion users. 2020 will also indicate almost fifteen years since Twitter,...
How Brands Are Leveraging “Experience”
Embracing “experience” – and not just products or services – is the right philosophy to guide compelling branding and web design strategy.
Designing a Memorable Brand Identity
The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as strong as the characteristics representing it. The world’s most successful brands are able to...
Connecting Audience Dots with Personalized Content
Consumer trust isn't achieved without credibility. It’s imperative to take calculated steps when personalizing branded content for audiences.