Interaction Design

Interaction design is a part of UX design that focuses on how a user is interacting with a digital product at that moment. Interaction design can include how the visual language is presented, the lexicon utilized to evoke emotion, animation, and movement, and more to understand the user clearly. This is all-encompassing of usability and learnability.

Interaction Design is a critical aspect of the user experience that focuses on the design of engaging, meaningful, and efficient interactions between users and digital products or systems. It encompasses the creation of user interfaces, visual cues, feedback mechanisms, and animations that facilitate seamless communication and interaction between the user and the product.

The goal of Interaction Design is to make complex tasks intuitive, simplify user workflows, and ensure that users feel in control while using the product. By carefully considering the user’s needs, expectations, and preferences, interaction designers can create enjoyable, efficient, and accessible experiences that foster user satisfaction, build trust, and ultimately contribute to the success of a digital product or service.

A person viewing their mobile phone.

360 Product Spins: Why User Interactivity Matters

Interactivity, whether significant or subtle, plays a huge part in creating a memorable user experience, particularly so, with eCommerce websites. When brands include interactive elements in their websites...

UI Design

Interaction Design: Connecting The Elements

In the rapidly and constantly changing landscape of both graphic and web design, Interaction Design is a continual evolution to connect the parts to create a system that...