As a brand, it is always important to keep up with best practices- from business to customer relations and even how you present yourself as an organization. This applies to your website, business cards and overall brand impact on consumers. When beginning to research website designs, styles and hosting options- it can become very overwhelming. We recommend following these best practices when embarking on the journey to upgrade your website.
Focus on Target Audience and User Personas
It is critical to internally align on the target audience and user personas before you start envisioning the design of the website. Target audience and user personas are essential to who you are trying to reach as a brand. This impacts tonality, look and feel and overall design. Through user testing and collecting data, we analyze how users are engaging with each call to action and touchpoint as this impact’s tonality, look and feel and overall design of a website.
Create Impactful User Journeys and Pathways
When the target audience and user personas are identified, the data is then translated into intentional user journeys and pathways for the user to find the information there are looking for an overall convert into clients, buy a product or contact your business. This is done through design elements, call to actions and overall flow and direction of placement of content and graphics.
Content Curation and Meaningful Keywords
Telling the consumer your brand story is imperative. This is done by creating style and tonality through impactful keywords and well-structured narratives. Curating content is also important for SEO proposes, so consumers can find your website and explore your services based on their search. SEO practices are always changing and updating, so it is important to refresh content when needed and continue innovating your brand story to appeal to your consumer base, so you do not get lost in the noise of the internet.
Enhancing User Experience
You might hear the term user experience, experiential marketing and how consumers are now focused on overall experiences, and this is true. Implementing the best practices for UI and UX starts with the data-driven design and user testing. We all have visited a website that goes very slow, doesn’t load at all or just outdated- and you move on to the next brand. Focusing on how the user will experience your website is critical to conversion and building impactful relationships with your client.
Web design and development best practices are fundamental to what we do. It is important to always stay current with the latest news, innovations, and technologies to stay relevant to the consumer. Innovation paired with best practices is how brands continue to evolve and push boundaries.