How To Optimize Your Digital Campaigns Using Performance Metrics
Effective marketing comes down to finding ways to connect with your audience in a way that’s most convenient to them. It’s about meeting them where they’re at. In...
Katie
Katie is a dynamic client relations and marketing solutions leader who offers significant expertise in creating and managing a unified brand experience and ensuring the success of newly launched products. She plays an active role in supporting and organizing the production of all projects which span across the full spectrum of branding.
The Relationship Between Storytelling and UX Design
The goal of UX design is to create meaningful products that are relevant to users, and storytelling is one tool that can achieve that. Throughout our daily lives,...
Building a Successful Brand Identity in 2021
What makes a brand successful? Years ago, a brand may have found success using traditional marketing and advertising tactics. But with the ever-advancing technology of today, there’s a...
Technological Innovation: Bringing UX Back To Our Senses
In 2021, delivering superior user experience depends on a combination of creative thinking and researched intuition on technological innovation. It would behoove user experience (UX) designers to understand...
Building Your Brand Narrative: Find Your WHY
For brands, authentic and lasting success relies on a strong brand narrative. Since the beginning of time, storytelling has been leveraged as a powerful tool in human communication....
Defining User Personas: Why It Matters
In the pursuit of exceptional UX design, user personas are an important piece of the puzzle that designers can’t afford to overlook. In order to design ideal solutions...
The Benefits of WordPress as Your Open Source CMS
It goes without saying that your website is one of your most powerful assets as a brand. In a world dominated by the Internet and digital media, you...
How To Maximize Your Marketing Efforts In Web and Print
When selecting the appropriate channel to execute your marketing efforts, you may wonder which would make a bigger impact: web or print? While both web and print marketing...
Web Typography: Does Font Choice Really Matter?
Strong visual design demands attention. In web design, this means that the visual elements need to be organized intentionally to promote user engagement. In order to craft a...
Design Superior Digital Products Using the Laws of UX
In user experience (UX) design, we examine how the user interacts with a digital product in terms of its usability, accessibility, and desirability. To that end, designers need...
Building Consistency For a Better Customer Experience
When it comes to web design, it’s easy to see the value in prioritizing experiences. Considering that lead generation and sales are major objectives, evaluating how users feel...
The Impact of Design Systems on Brand Experience
In today’s digitally-driven culture, delivering exceptionally designed products is paramount. As the user experience becomes ever more significant in today’s world, brands are finding they need to evolve...
5 Pro Tips for Overcoming Creative Blocks
Regardless of experience or skill level, every designer will inevitably face stuck points in their work. While creative blocks can be incredibly frustrating and disheartening, they can actually...
User-Centered Design: Prioritizing User Experience
In a digital environment moving toward more personalized experiences, there are, unfortunately, still some websites that prioritize their own objectives over a user-centered design. These sites mistakenly begin...
Flat Design: The Solution For Improved Usability?
As competition between brands grows fierce within the digital space, the focus on user experience has become more prominent than ever before. In web design, the visual elements...
Achieve Striking Visual Balance With Negative Space
Striking visual design is all about balance. In web design, this visual balance can be achieved provided that each element within the user interface (UI) has an appropriate...
Embracing A Mobile-First Design Approach
For many people, their mobile device is considered a necessity. In fact, most people don’t leave their house without it. Since most of us have our phones on...
Digital Strategy: How to Strengthen Your Presence Online
We are living in a digitally-driven world. As society moves further into this digital space, brands are compelled to follow its lead and boost their presence online. A...
Considering Color Combinations In Web Design
In any design, color is highly significant. We often think of color as purely aesthetic, used only to please the eye or “look pretty.” But in actuality, its...
Design Sprints: The Shortcut to Insightful Innovation
Our society is continually inspired by innovation. As we seek new trends, brands strive to stay ahead of the game and offer the next “big thing.” Design sprints...
How Relevant Keywords Can Elevate User Experience
There’s no doubt that search engine optimization (SEO) is important for your brand’s digital presence. One of the key considerations involves using relevant keywords that guide users to...
Adopting an Agile Brand Strategy for Long-term Sustainability
It’s no secret that in our rapidly changing world, having a dynamic brand strategy is a must. Companies that prioritize an agile brand strategy are better prepared to...
Establishing User Touchpoints to Optimize Interactions
The key to user-centered design, as the name suggests, lies in fundamentally understanding the user. Acknowledging their goals by anticipating the user touchpoints within the design can pave...
Advantages of Mapping the Customer Journey
The customer experience is the foundation underlying any business. Whether the customer is a market consumer or the user on a website, delivering a positive experience is vital...
Executing a Successful Brand Strategy
An effective brand — more than just a clever name and attractive logo — represents the very core of a business. Your brand defines your purpose and communicates...