Katie

Katie is a dynamic client relations and marketing solutions leader who offers significant expertise in creating and managing a unified brand experience and ensuring the success of newly launched products. She plays an active role in supporting and organizing the production of all projects which span across the full spectrum of branding.
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Building a Successful Brand Identity in 2021

What makes a brand successful?  Years ago, a brand may have found success using traditional marketing and advertising tactics. But with the ever-advancing technology of today, there’s a...

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Building Your Brand Narrative: Find Your WHY

For brands, authentic and lasting success relies on a strong brand narrative.  Since the beginning of time, storytelling has been leveraged as a powerful tool in human communication....

Defining User Personas: Why It Matters

Defining User Personas: Why It Matters

In the pursuit of exceptional UX design, user personas are an important piece of the puzzle that designers can’t afford to overlook. In order to design ideal solutions...

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The Impact of Design Systems on Brand Experience

In today’s digitally-driven culture, delivering exceptionally designed products is paramount. As the user experience becomes ever more significant in today’s world, brands are finding they need to evolve...

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5 Pro Tips for Overcoming Creative Blocks

Regardless of experience or skill level, every designer will inevitably face stuck points in their work. While creative blocks can be incredibly frustrating and disheartening, they can actually...

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User-Centered Design: Prioritizing User Experience

In a digital environment moving toward more personalized experiences, there are, unfortunately, still some websites that prioritize their own objectives over a user-centered design. These sites mistakenly begin...

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Embracing A Mobile-First Design Approach

For many people, their mobile device is considered a necessity. In fact, most people don’t leave their house without it. Since most of us have our phones on...

How Relevant Keywords Can Elevate User Experience

There’s no doubt that search engine optimization (SEO) is important for your brand’s digital presence. One of the key considerations involves using relevant keywords that guide users to...

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Advantages of Mapping the Customer Journey

The customer experience is the foundation underlying any business. Whether the customer is a market consumer or the user on a website, delivering a positive experience is vital...

Creative Process

Executing a Successful Brand Strategy

An effective brand — more than just a clever name and attractive logo — represents the very core of a business. Your brand defines your purpose and communicates...