Information has become prevalent and even numbing – so it’s vital to deliver on-point messaging through knock out design. The best way to get a foot in the proverbial door is thorough visual presentation.
Messaging that is straightforward, paired with simple design can prove to be more valuable than those filled with unnecessary intricacies. The user will will respond to minimalist approach intuitively absorbing the visual, and becoming immersed in what truly matters: the information.
Engaging graphics and confident, coordinated colors that embody the company vision without needless clutter. Catch and hold the eye with a clear, unique company message. Appeal to the human need for easily found content, appealing to visual memory and engagement.
How to make yourself unforgettable in this dynamic and busy market? Ramp up your visual presentation while keeping it clean, crisp and clear. Develop a quick, catchy message that draws the eye and holds it. Consistency draws to the visual center of the brain and positively adds to the user experience.
[Draw the eye…now, hold it.]
Minimalism is actually scientifically appealing – visual memory describes the relationship between perceptual processing and encoding (storage and retrieval of resulting neural representations). What does that mean? The more stark and obvious the image, the greater the chance of a viewer remembering it and associating emotions with it.
There’s a reason why simple visual design is top-rated across the board. Creating a high level of fluency allows visitors to feel comfortable immediately and with little mental effort spent on scrutinizing the web design.

Erin
Erin Lentz is the Executive Director of Design at ArtVersion. As the main anchor of the ArtVersion team, Erin oversees all of the firm’s internal and client communications. She designed and engineered major strategic shifts for our clients, including Hilton, TransUnion, Caterpillar, and Volvo. To drive user engagement and help evolve their brand experiences by expanding a base of digital offerings and creating new global capabilities utilizing data science, research, and design.
Related Posts
August 2, 2012
Best Practices in Graphic Design for Corporate Identities and Branding
So many people try to come up with snappy slogans and sleek design branding, only to have traffic to their website crawl froward at a snail's pace. The key to convincing web design is to formulate a…
0 Comments2 Minutes
November 19, 2020
Web Typography: Does Font Choice Really Matter?
Strong visual design demands attention. In web design, this means that the visual elements need to be organized intentionally to promote user engagement. In order to craft a compelling composition…
0 Comments5 Minutes
December 23, 2014
Responsive Web Design – The Hype is Justified!
Imagine - you walk into an office building and the walls are bare, the hallways are difficult to navigate, and the message of the company isn’t clear or is extremely complicated to decipher. As a…
0 Comments3 Minutes