When we think of a brand that is known for its designs and overall game-changing branding we think of Apple. From the sleek design, user-friendly user face and simplistic aesthetic and curated options for settings and customized settings, what isn’t to like- which is most likely why you are reading this on an iPhone or Mac. Apple was able to harness the power in simplistic but impactful design with minimal colors, shapes and customizable options.
Influences that Impact Design
Data-Driven Design is a critical component as another factor that influences design, as having the proper understanding of who you are designing for and the purpose of User Personas and current brand positioning can impact design. For instance, if a brand like McDonald’s decides they are looking to refresh the brand, they will not all the sudden decided to have simplistic and white colors, like Apple. Even though a consumer can frequently eat McDonald’s and have the latest iPhone, these two brands still have separate brands and user personas.
Design and Trends
Trends come and go, but as we also know, trends can be recycled as well. Design best practices start with the user and how they will experience design. May that be through interface or experience, the impactful design is truly created with the data and the inspiration from the user. Design that a user can relate and connect with, is what empowers brands to further build relationships with their customer and increase brand loyalty.
What Makes Good Design
The good design leaves an impression on someone. From the consumer, investor or internal organization, when the design is done well it is subtle yet impactful. Good design also lives in the details; through colors, typography, and graphics. Think back when the last time is you were truly impressed with a good design or website, what impressed you- you might be able to pinpoint specific parts, but the cohesiveness and the collaboration between all moving parts, create designs that impact brands.