Nowadays, almost everyone has a smartphone or tablet computer. Because these devices have different resolutions and functionality than that of a desktop computer, some websites do not appear properly and are hard to read and navigate. This is why it is important for websites to have a Mobile Site Design that is optimized for smartphones and tablets or utilize upcoming Responsive Web Design technologies that will dynamically adjust page layout independent of screen resolutions.

Mobile website design work in tandem with the desktop version of a website. The same information appears, just in a mobile optimized version that will be much easier to view on the smaller touchscreens of mobile devices. Because such a large percentage of Internet users are visiting websites on their mobile devices (phones and tablets), it is important to have a dynamic site design to avoid falling behind competing websites that already offer the feature.

It’s become even clearer that mobile website design is important based on the way upcoming operating systems will function. For example, the next version of Windows will be optimized for use with touchscreen monitors. While it may seem like a difficult transition for web developers and designers, creating a mobile website design is actually quite straightforward to integrate.

In many cases mobile websites pull the same information from an existing website, integrating a mobile optimized version is usually only a one-time effort. After that, you will be able to rest easy, knowing that your website will be viewable by the largest audience of Internet users possible, instead of worrying about how mobile Internet users will give their business to a mobile-friendly site.