The responsive web design concept allows a web designer to create a web page that will show on all mobile devices and browsers regardless of the monitor, screen size, or resolution. Put another way, a basic website is created that will work on desktop computers, laptops, smartphones, and tablets. This technique creates web pages that are user-friendly. This is accomplished by writing particular source codes to create the web page.
- Responsive websites respond to their environment.
- Small + medium + large. One site for every screen.
- Stop thinking in pages. Start thinking in systems.
Older websites are especially vulnerable to irritating screen resizing because they are not optimized for mobile devices. A user on a mobile device will need to scroll, zoom and crunch the site to find the information he’s seeking. With a responsive web design, web pages dynamically adapt to the resolution of a device and correctly size themselves.
The responsive web design plays well with others on the high-tech playground. It will adapt to any size screen. It creates a customized user experience for every web surfer.
This web design must also account for web page videos, functionality and site structure. For these reasons, it’s wise to consult with a web page designer to be certain that a website is friendly with all mobile devices and browsers.

Goran
Goran has spent the better part of his career helping companies with branding and design strategies by giving authenticity to their corporate identities through focused design, visual branding and user interface & experience design. Goran founded the full-service creative agency, ArtVersion, in 1999.
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