5 Creative Branding Strategies That Use Non Traditional Content
One of the best ways to use brand your company is through the use of content. A great piece of content that is marketed effectively will help bring awareness to your brand while also building your credibility. While you can probably use standard articles in your branding efforts, non traditional content can often be a better alternative as content in the form of videos and images can really pick up momentum on social media and really help you get the word out there. Here are five types of non traditional content that you can use for your branding.
Infographics are still one of the best ways to resonate with your target audience. This type of content is delivered in a punchy and visual manner which is incredibly effective in getting readers to pay attention to the content and actually consume it. Producing constant infographics can be a great branding strategy as it helps associate your brand as an authoritative and entertaining source of information.
People love sharing interesting, funny, and unique images on social media. Creating your own custom image and photography can be a great way to spread the word about your brand. The key to making this work is to create something that’s shareworthy. Can you use humor in a way that relates to your brand? Can you come up with a visually stunning image that people want to share? You want to really think this through before you invest in a graphic designer or photographer.
Branded Video Content
A great way to spread the word about your brand is to create branded video content. This is specifically content centered on your products or services. One of the best examples of this is the company GoPro who sells first person video recording devices. They constantly release footage of their products being used in extreme sports which is entertaining to viewers. Of course, the key is to make sure that the content adds value in some form to the user and make it somewhat entertaining.
Creating your own widget may be a great way to spread the word about your brand. It is, however, important that the widget is related to your business. For example, a custom greeting and invite card company may create a widget that allows users to send custom e-cards to spread the words about their unique service. If the widget is not relevant to what your company does, you’ll end up wasting money on resources on unqualified traffic.
Interactive content is one of the best ways to add value to your target audience because it offers a personalized solution to their problems. It starts by allowing the users to identify a few facts about themselves. After submission, everything will be taken into consideration to result in a customized piece of content. Some good examples of this are personality tests, IQ tests, and choose your own adventure stories. Obviously, you’ll need to do a lot of research on the segment of your audience that the content is designed for if you want to deliver accurate results.