Why it’s Important to Know The Main Purpose of Your Website

Website design ideation on a white board.

Identifying the Core Objective of Your Website

When embarking on the journey of creating or revamping a website, a pivotal decision awaits: determining the website’s primary purpose. This decision shapes every aspect of your website’s design, functionality, and content. Therefore, it’s essential to clearly define the website’s goals. Is the aim to generate revenue through advertisements, disseminate information, establish a digital presence for a brand, or serve another purpose? Understanding the website’s fundamental objective is crucial for its success.

Establishing a Brand Presence

For websites aiming to build and reinforce a brand, the focus should be on conveying the brand’s essence effectively. Such websites often function as digital brochures, providing essential information like business hours, locations, and contact details. The key here is to ensure that every element of the website – from the color scheme to the typography – aligns with the brand’s identity. This type of website doesn’t require extensive content or e-commerce functionality. Instead, it should leave visitors with a clear understanding of who you are, what you offer, and how they can reach you.

E-Commerce and Online Sales

Websites designed for e-commerce need to prioritize user experience and the efficiency of the shopping process. In the digital marketplace, where competition is fierce, the ease of navigation and checkout process can significantly impact sales. Take inspiration from successful online platforms like Amazon, which has mastered the art of simplified, one-click purchases.

Effective categorization and product organization are also vital. Properly labeled categories and intuitive navigation can mean the difference between a successful sale and a lost customer. High-quality product images, detailed descriptions, and customer reviews can further enhance the shopping experience.

Delivering Exceptional Customer Service

Websites for service-oriented businesses should focus on providing accessible, comprehensive customer support and strategic user journey. This can be achieved through well-structured FAQ sections, clear explanations of services offered, and a variety of contact options. Ensuring that contact information, including email addresses, phone numbers, and social media links, is readily available on every page, not just the contact page, is crucial. Additionally, incorporating live chat features, support forums, or a ticketing system can further enhance the customer service experience.

In the realm of web redesign for corporate or large organizations, the emphasis should be on crafting a user experience that is not only seamless and professional but also consistent with the brand’s identity. This encompasses various aspects, from ensuring visual elements like logos, color schemes, typography, and imagery reflect the corporate brand and values, to maintaining a tone and messaging in the content that resonates with the brand’s voice. A key factor is intuitive navigation, making it easy for users to find what they need, coupled with accessibility features that adhere to the Web Content Accessibility Guidelines (WCAG), ensuring the site is usable by people with diverse abilities.

Performance is another crucial aspect, with a focus on fast loading times that enhance user retention and SEO. Alongside this, robust security measures are essential to protect sensitive corporate and customer data. The choice of a dynamic Content Management System (CMS) is vital for efficient content updates and management, and scalability should be a consideration to accommodate future growth in terms of content, functionalities, or traffic.

Search Engine Optimization (SEO) should be integrated into the design to improve online visibility and attract organic traffic. Additionally, the design should incorporate interactive elements like contact forms or chatbots and display social proof through testimonials or case studies to engage visitors and build credibility. Integrating analytical tools like Google Analytics can provide insights into user behavior, guiding future design decisions, and feedback mechanisms should be in place for continuous improvement.

Finally, ensuring the website complies with legal requirements, such as displaying privacy policies and terms of use, is particularly important for corporate entities to adhere to various regulations. By focusing on these aspects, large organizations can effectively convey their message, engage their audience, and maintain a robust digital presence in their industry.

Content and Information Dissemination

If the primary goal is to provide information, the website should be designed with content accessibility in mind. This includes having a logical structure, easy-to-use navigation, and search functionality. Content should be engaging, informative, and regularly updated to encourage repeat visits. Utilizing blogs, news sections, or educational resources can make the website a go-to source for information in your field.


In summary, understanding and defining the main purpose of your website is the first step towards creating a successful online presence. Whether it’s building a brand, selling products, offering customer service, or providing information, the design and functionality of your website should align with its primary goal. Remember, a well-thought-out website not only attracts visitors but also turns them into customers, followers, or brand advocates.