Design Sprints: The Shortcut to Insightful Innovation

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Our society is continually inspired by innovation. As we seek new trends, brands strive to stay ahead of the game and offer the next “big thing.” Design sprints give brands the opportunity to test ideas with consumers before development, ensuring the final product achieves the greatest impact.The challenge with designing a new product often lies in understanding. A brand may seize on a potential opportunity, launching into a full product development project without having a full grasp on…


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Design’s Influence on Brilliant Fashion Strategy

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With a crisp breeze circulating through the Windy City, summer is in the air.As 2020's halftime rolls around, with brands again shining on full display, the seasonal shift has a way of reminding us that the world of fashion cannot and will not standstill. Fashion is a category with enormous consumer spending implications and little margin for error (or ordinary) as space clutters. The essence of brand loyalty is always earned and always fluid, but never guaranteed, especially for consumers…


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How Relevant Keywords Can Elevate User Experience

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There's no doubt that search engine optimization (SEO) is important for your brand's digital presence. One of the key considerations involves using relevant keywords that guide users to your web content. In addition to increased visibility, implementing relevant keywords to target your user can enhance their overall user experience (UX) within your website.Choosing the most effective keywords to use throughout your website can be challenging. Whichever words or phrases you use should allow…


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COVID-19 Update: ArtVersion Remains Open During Pandemic

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Dear Clients and Partners,First and foremost, we would like to thank all of our Frontliners and Essential Workers and express our gratitude for all you are doing throughout these challenging times.  We have been very honored to be involved with all of you. With the collective mission of making the world a better place, this involvement has kept us inspired and creative during the last two and a half months working from home.On June 1, 2020 we will return to our offices to carry on…


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The Revolution of Educational Technology

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2020 has been a year of uncertainties, one that’s a reminder of just how critical it is to remain nimble & adaptive as a brand or business.Thus far, the state of emergency from today's COVID-19 health crisis has been devastating enough to diminish the relevance of almost every economic sector imaginable. From travel to hospitality to restaurants to retail to entertainment and everything in-between, there’s been an abrupt disharmony in the traditional business-to-consumer model.Many…


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Adopting an Agile Brand Strategy for Long-term Sustainability

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It’s no secret that in our rapidly changing world, having a dynamic brand strategy is a must. Companies that prioritize an agile brand strategy are better prepared to respond effectively when faced with disruptions or challenges.In order for a business to be sustainable, it needs to able to adapt when necessary. The market is constantly evolving as new technologies and trends emerge. Adopting an agile brand strategy can give brands the flexibility to adjust when the market shifts or…


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Principles of Compelling User Interface (UI) Design

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It’s difficult to imagine a time when society wasn’t glued to a screen.The breakthrough of computers, engineered by the familiar tech giants of today (Apple and IBM), first accelerated medium- to large-sized business objectives in the mid-1980s.The emergence of mobile devices, expected to eclipse 3.8 billion global users by 2021, was unleashed when the world’s first SMS message was sent in 1992.Tablet usage spiked in 2014 and has seen an approximate 50% increase in total monthly users…


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Establishing User Touchpoints to Optimize Interactions

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The key to user-centered design, as the name suggests, lies in fundamentally understanding the user. Acknowledging their goals by anticipating the user touchpoints within the design can pave the way to achieving unparalleled user experience (UX).Mapping the user journey is crucial to optimizing interactions and improving UX design. It encourages designers to be mindful of user pathways as they outline the ideal layout and structure of the website. However, representing the entirety of the…


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Brand conception design, identity and new website launched for a client amid COVID-19 outbreak

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While the economy is on hold, we see innovation flourishing during the Coronavirus fight. In these unprecedented times, those that are resilient and adaptable are the ones that change the world. Companies are exploring new methods and tools that didn’t exist before. Talking about being adaptable, innovative, and resilient, during these unprecedented times, take a look at what our friends from New Orleans, Louisiana are doing.With printing temporarily on hold, eighteen-year-old…


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Embracing the Art of Personalization

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As a majority of the global population remains grounded in a home setting, observant (from at least six feet away) about the surrounding world from a distance, the ways in which brands are reacting, adapting and interacting is suddenly under a microscope.With eyeballs on out-of-home media fading and targeted messaging starting to blend together, it’s difficult to imagine a time period in the digital age that’s forced more pressure on brands to get creative about connecting with consumers.……


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