91.5 million viewers. An estimated $485 million total advertising spend. Safe to say that the breadth of Super Bowl commercials continues to reach far and wide. And this year was no different.
In lieu of Super Bowl LV earlier this month in which the Tom Brady-led Tampa Bay Buccaneers defeated the Kansas City Chiefs, ArtVersion, alongside other Ad Age Amp community members, shared thoughts on some of the game’s top advertising moments. Ad Age assembled a virtual judges panel of Amp community members to weigh in on the creativity and some of the game’s best – or worst – advertising angles.
Erin Lentz, Executive Director of Design at ArtVersion, mentioned General Motors’ “No Way, Norway” :60 advertising spot featuring actor and comedian Will Ferrell as one of the major highlights. The spot is part of GM’s “Everybody In” awareness campaign centered around the brand’s eye on a future fueled by more electric vehicles.
“Informative, yet funny. One of the more memorable commercials that aired. Also love the new branding at the end of the commercial.”
– Erin Lentz, Executive Director of Design at ArtVersion
The article follows up on a series of other Amp Spotlight publications by Ad Age. Most recently, ArtVersion’s perspective on finding balance and rhythm in today’s work-from-home era was also featured by Ad Age back in January.
Ad Age is a daily must-read for decision-makers and disruptors across the marketing and media landscape since 1930. Ad Age is a global media brand focused on curated creativity, data and analysis, people and culture, and innovation and forecasting. Ad Age is an affiliate of Crain Communications, one of the largest privately owned business media companies with 21 leading business, trade and consumer brands in North America, Europe and Asia. ArtVersion’s full profile on Ad Age can be viewed at the link here.
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About ArtVersion
ArtVersion® is a full-service creative agency headquartered in Chicago, IL, globally acclaimed for user interface (UI) and user experience (UX) design. With over twenty years of leading expertise in graphic design, branding and web development, ArtVersion works with clients worldwide to craft dynamic strategies, visuals and messaging that delivers powerful user experiences. ArtVersion’s services range from conceptualization, design & layout, and content strategies relevant to digital web and print delivery methods. ArtVersion also boasts a best-in-class user experience lab to help clients reimagine their brand and push creative boundaries.