Written by Forbes Agency Council

ArtVersion’s agency creative director discusses his thoughts on personalization with Forbes and the #GettingBuzz roundtable. In today’s evolving marketplace, an agency leader’s most important asset is adaptability. When selected as a member for the Forbes Agency Council, members go through a in depth audit and are chosen for the Council based on their depth and diversity of experience, then invited to share their insights.

Today’s digital experiences require gamechanging features. Users expect more value and personalization is the key. Among other intuitive ui/ux details, anticipatory design can elevate and enable authentic connection.

Read More: Forbes.com