Off the Shelf: Creating the Ideal Packaging Design

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In an increasingly digital environment, it's important for those with a physical product offering to remember that packaging design can be one of the most useful tools in your marketing strategy. Packaging encompasses a huge part in attracting consumers and building brand value and experience that your users will have – ignoring those elements can lessen brand credibility and may even take away from your sales. #1: Packaging Is Your First Line of Defense Engaging with the user and generating…


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IS YOUR BRAND READY (YET)?

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In the current climate of immediate gratification and changing tastes, its more important than ever to bend but not break. Existing as a relevant, purposeful, innovative, conscious, inclusive and self-aware brand have become prerequisites to thrive in the market. These are the qualities that will make people pause, listen and pay attention. Users demand a brand they can grow with, that earns their trust and makes them feel valued. People want to evolve with a brand whose content, products and…


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UI and UX: How They Impact Our Lives

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Throughout the creation, as well as the upkeep, of many organizations websites’, the ideas of Users Interface (UI) and User Experience (UX) tend to get pushed under rug a lot. When designing, redesigning or updating your organization’s website have you neglected to think about the end user and only establish new content for yourself? UI and UX are becoming extremely important aspects in not only the web world, but also in our daily lives.  Today 90% of all media interactions are screen…


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Content Strategies

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An organization’s livelihood is comprised of how much information they are willing to present to their target audiences. Throughout all the campaigns and programs your organization has executed, have you ever noticed that you just were not fully connecting with your target audience as much as you would like to? Creating effective content for not only your website, but your social sites and print materials as well is becoming crucial for an organization’s livelihood. Establishing content for…


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