An Introduction to Branding and Design Marketing
What is Branding? Branding design is the way a company chooses to visually present themselves to consumers. This is done through a variety of elements including logo, typography,...
Brand Building
Brand building is the overarching strategies that help a company establish and promote their brand to strengthen identity. It builds awareness of a brand through advertising and campaigns that align with their aesthetics, goal, and values. Brand building can be social media engagement, promotional events, sponsorships, press releases, and more. It can be achieved by focusing on a target audience, proper positioning, and by firmly defining a brand’s tonality.
How to Shape a Distinct Brand Identity Through Powerful Narratives
The narrative of a company is the heart and soul of its brand. It creates a personality, an identity that distinguishes it from its competitors. It is the...
Energizing Your Brand with Activation and Enablement
Presenting your brand in a consistent and organized way is one of the best things you can do for your company or organization. Every company wants to uphold...
Best Practices for Building a Brand Guide
Companies share their logos for marketing purposes all the time in hopes of getting more people to recognize and associate with their brand. To create brand love, there...
The Positive Side of a Creative Block
The flow of creativity is a strange thing. Like precious a natural resource, it comes in waves – either a big rush or a slow trickle. A constant...
Off the Shelf: Creating the Ideal Packaging Design
In an increasingly digital environment, it’s important for those with a physical product offering to remember that packaging design can be one of the most useful tools in your marketing...
Is your brand ready (yet)?
In today’s fast-paced, ever-changing business environment, the qualities of relevance, purposefulness, innovation, consciousness, inclusivity, and self-awareness have become essential for a brand to thrive in the market. These...
UI and UX: How They Impact Our Lives
Throughout the creation, as well as the upkeep, of many organizations websites’, the ideas of Users Interface (UI) and User Experience (UX) tend to get pushed under rug...
Content Strategies
An organization’s livelihood is comprised of how much information they are willing to present to their target audiences. Throughout all the campaigns and programs your organization has executed,...