Brand Continuity Through Design Language In M&As
While there are many touchpoints and strategies that go into a merger and acquisitions (M&A) scenario, the preservation of a company’s legacy is important for many reasons, and...
Brand Refresh
To adapt to the rigorous and subsequent changes of immediate gratification and evolving user preferences, a brand needs to be conscious of the changes of a growing market. Organizations that have kept the same brand image for years must identify and understand the importance of rebranding. The process infuses a renewed sense of excitement to those involved, and delivers increased brand awareness and a competitive edge when done right. The decision to undergo a brand refresh should be met with a clear objective repeated to the flow of current business and demand.
Driven By Design: The Brand Refresh
We exist in a design-driven culture. More specifically, consumers are driven to engage with businesses and brands that focus attention and importance on design as the first line...
Brand Refresh for Fortune 500: When Do We Need to Rebrand?
As a Fortune 500 company, the decision to rebrand is a big decision. The rebranding will involve changing advertising and marketing campaigns for many channels. It’ll mean that...
A Plan to Rebrand: Refreshing a Brand to Increase Profit, Stay Relevant and Increase Visibility
For many businesses, time is almost always at a minimum and a rebrand isn’t always top of mind. However, refreshing a brand is not only necessary to stay...
Refreshing Your Manufacturing Website
Technology changes fast, and while most manufacturers stay on top of up to date advancements with their products, their websites can become outdated when updated only with basic...
Properly Relaunch Your Website with a Brand Refresh
Planning on relaunching your newly rebranded website? There’s probably a ton of things that you’ve already worked on to ensure that your brand refresh goes off without a...
A Case Study On How a Product Brand Refresh Can Effect Your Company
Have you recently analized brand behind your products? If you have a brand for your product line, have you ever thought about brand refresh and why its important...
5 Things You Can Do to Jumpstart a Corporate Brand Refresh
Does your corporate brand image need a change? Is your visual presentation out of date or do you need to change your position in the marketplace? If so,...
Is your brand ready (yet)?
In today’s fast-paced, ever-changing business environment, the qualities of relevance, purposefulness, innovation, consciousness, inclusivity, and self-awareness have become essential for a brand to thrive in the market. These...
Tips for Storytelling and Storymaking in Brand Building – A Useful Guide for Creative Blocks
Creating a powerful story for your brand isn’t a new concept but few companies manage to get it right. You see examples everywhere on TV from story oriented...
Brand Refresh – Starting With Your Web Design
Your brand is no longer a stationary element in a static market place. Companies must evolve faster than ever, delving deep into their culture and vision and seeing...
Brand Refresh: Establishing a New Brand Identity
For companies, changes in the industry and marketplace are inevitable. However, it’s not very often that companies adapt to these changes through their brand adjusting branding strategies and initiatives. In...