Driven By Design: The Brand Refresh
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We exist in a design-driven culture. More specifically, consumers are driven to engage with businesses and brands that focus attention and importance on design as the first line of engagement. This is with good reason as a design-driven approach to branding and user experience can create a lasting and positive impact, even making or breaking a conversion strategy. From health care to finance to tech, it’s clear that the culture of continual design innovation is expected, and along with the…
Key Insights on Jetpack for WordPress
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Heading into the Fall season, brands can make concentrated efforts to keep owned content running fresh. Websites and other corresponding digital channels can be tuned up for optimization. Jetpack by WordPress is a step in the right direction. On the heels of over 5 million active installations (and counting), Jetpack is a leading WordPress plugin created by Automattic, the site infrastructure powerhouse behind WordPress. Jetpack is loaded with practical site customization and security tools…
The Impact of Design Systems on Brand Experience
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In today’s digitally-driven culture, delivering exceptionally designed products is paramount. As the user experience becomes ever more significant in today’s world, brands are finding they need to evolve faster than ever before to keep pace with innovation. With this as their goal, many influential brands have transformed the way they design digital products by implementing their own unique design systems. Design Systems Simply put, design systems incorporate a collection of reusable…
Design Strategies to Erase Cognitive Friction
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Make no mistake that fluid, unified web design is an irreplaceable factor in the “big picture” of brand strategies for conversion and retention. There’s a ton of noise out there. Ambitious, emerging brands across a wide range of categories are saturating the marketplace like crazy. It’s no surprise that it takes more than a few impressions for people to remember a brand. The reality is that, for online audiences, marketing messaging, promotional information and other mission-laden content…
Digital Strategy: How to Strengthen Your Presence Online
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We are living in a digitally-driven world. As society moves further into this digital space, brands are compelled to follow its lead and boost their presence online. A comprehensive digital strategy seeks to optimize all the potential touchpoints with the brand throughout the customer journey online. These various components, when executed effectively, work in conjunction with one another to help shape consumer perceptions and strengthen the brand. 1. Mobile-Friendly Website Above all…
Clearing Content Hurdles with Wireframing Exercises
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In the Age of Information, a brand’s vision is only as powerful as the content representing it. Within the realm of user experience, casual online visitors are tasked with deciphering several layers of messaging, ranging from social media platforms to paid advertising to descriptive text, to help them make educated decisions about whether or not a brand clicks with their objectives. The journey to understanding is an uphill battle that’s only becoming steeper, with diminishing user…
Design Sprints: The Shortcut to Insightful Innovation
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Our society is continually inspired by innovation. As we seek new trends, brands strive to stay ahead of the game and offer the next “big thing.” Design sprints give brands the opportunity to test ideas with consumers before development, ensuring the final product achieves the greatest impact. The challenge with designing a new product often lies in understanding. A brand may seize on a potential opportunity, launching into a full product development project without having a full grasp on…
Adopting an Agile Brand Strategy for Long-term Sustainability
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It’s no secret that in our rapidly changing world, having a dynamic brand strategy is a must. Companies that prioritize an agile brand strategy are better prepared to respond effectively when faced with disruptions or challenges. In order for a business to be sustainable, it needs to able to adapt when necessary. The market is constantly evolving as new technologies and trends emerge. Adopting an agile brand strategy can give brands the flexibility to adjust when the market shifts or…
Advantages of Mapping the Customer Journey
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The customer experience is the foundation underlying any business. Whether the customer is a market consumer or the user on a website, delivering a positive experience is vital to a business's long-term success. A detailed understanding of customers and their experience is critical then to successful business outcomes. To understand the customer, a business must evaluate all the potential interactions a customer has with the brand through customer journey mapping. The customer journey tells…
Executing a Successful Brand Strategy
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An effective brand — more than just a clever name and attractive logo — represents the very core of a business. Your brand defines your purpose and communicates your value within the marketplace. It is your most valuable asset as a business. Without a strong brand, your audience will not know who you are or what you can provide them. Branding is a way that you can stand out against competitors and create a relationship with your audience. With this in mind, developing a brand strategy will…
