The Future of Brand Building: Trends To Watch
What’s the best way to approach trends in branding? Well, when it comes to building a brand, trends aren’t something to be ignored. Trends exist because they prove...
Brand Strategy
Brand strategy refers to the plan meticulously devised by a company that shapes its direction to fulfill its long-term objectives. It is the company’s blueprint for developing a solid brand presence, fostering unwavering consumer loyalty, and enhancing brand recognizability. The purpose is to delineate a unique image and distinct identity that sets the brand apart from its competitors, thereby establishing a formidable position in the market.
ArtVersion is known for its expert abilities in guiding companies through brand strategy formulation and implementation ambiguity. As a veteran in the field, ArtVersion understands brand strategy’s intricate nuances and complexities. This aids in designing tailored plans that cater to a company’s unique needs and objectives.
Minimizing Cognitive Friction: Strategies for Seamless User Experiences
Make no mistake that fluid, unified web design is an irreplaceable factor in the “big picture” of brand strategies for conversion and retention. There’s a ton of noise...
Brand. Market. Advertise.
It’s no secret that the world of technology has firmed up the need for businesses to hit the ground running in branding, marketing, and advertising. Though it may...
Building a Successful Brand Identity in 2021
What makes a brand successful? Years ago, a brand may have found success using traditional marketing and advertising tactics. But with the ever-advancing technology of today, there’s a...
Building Your Brand Narrative: Find Your WHY
For brands, authentic and lasting success relies on a strong brand narrative. Since the beginning of time, storytelling has been leveraged as a powerful tool in human communication....
Driven By Design: The Brand Refresh
We exist in a design-driven culture. More specifically, consumers are driven to engage with businesses and brands that focus attention and importance on design as the first line...
Key Insights on Jetpack for WordPress
Heading into the Fall season, brands can make concentrated efforts to keep owned content running fresh. Websites and other corresponding digital channels can be tuned up for optimization....
The Impact of Design Systems on Brand Experience
In today’s digitally-driven culture, delivering exceptionally designed products is paramount. As the user experience becomes ever more significant in today’s world, brands are finding they need to evolve...
Digital Strategy: How to Strengthen Your Presence Online
We are living in a digitally-driven world. As society moves further into this digital space, brands are compelled to follow its lead and boost their presence online. A...
Clearing Content Hurdles with Wireframing Exercises
In the Age of Information, a brand’s vision is only as powerful as the content representing it. And thus, it’s upon brands to own that vision. When considering...
Design Sprints: The Shortcut to Insightful Innovation
Our society is continually inspired by innovation. As we seek new trends, brands strive to stay ahead of the game and offer the next “big thing.” Design sprints...
Adopting an Agile Brand Strategy for Long-term Sustainability
It’s no secret that in our rapidly changing world, having a dynamic brand strategy is a must. Companies that prioritize an agile brand strategy are better prepared to...
Advantages of Mapping the Customer Journey
The customer experience is the foundation underlying any business. Whether the customer is a market consumer or the user on a website, delivering a positive experience is vital...
Executing a Successful Brand Strategy
An effective brand — more than just a clever name and attractive logo — represents the very core of a business. Your brand defines your purpose and communicates...
Designing a Memorable Brand Identity
The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as strong as the characteristics representing it. The world’s most successful brands are able to...
Brand Refresh for Fortune 500: When Do We Need to Rebrand?
As a Fortune 500 company, the decision to rebrand is a big decision. The rebranding will involve changing advertising and marketing campaigns for many channels. It’ll mean that...
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One...
ArtVersion Presented With Nine Top Honors from Vega Awards
Celebrating the best in digital media excellence, each year, Vega Digital Awards recognizes and honors the outstanding performance, talent and effort of the best digital and creative professionals,...
Right Now: Five Packaging Trends Driving Brand Growth
Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection,...
A Plan To Innovate: How Companies Can Benefit From Visual Branding
Breaking into any given market can feel like navigating blindfolded. You may have an excellent product or service, but if the positioning isn’t correct, there’s a fifty percent...
Marketing Strategy: Do You Need a Sub-Brand?
Whether in the early stages of brand building, or a well-known household brand – it’s possible that the use of a sub-brand could increase sales and market awareness...
Experience Is Everything
Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything Whether it’s conscious or fades into...
Creating a Market Segment Expansion Strategy
Entering a new market can be a daunting task. Whether battling a sales slump, identifying a group of customers who could benefit from a specific product or moving...
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand – however, today’s consumer seems to hold all the cards. With the rise of community brand...
5 Ways to Build An Experiential Digital Brand
For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to...