The Future of Brand Building: Trends To Watch
What’s the best way to approach trends in branding? Well, when it comes to…
Minimizing Cognitive Friction: Strategies for Seamless User Experiences
Make no mistake that fluid, unified web design is an irreplaceable factor in…
Building a Successful Brand Identity in 2021
What makes a brand successful? Years ago, a brand may have found success…
Building Your Brand Narrative: Find Your WHY
For brands, authentic and lasting success relies on a strong brand…
Driven By Design: The Brand Refresh
We exist in a design-driven culture. More specifically, consumers are driven…
Key Insights on Jetpack for WordPress
Heading into the Fall season, brands can make concentrated efforts to keep…
The Impact of Design Systems on Brand Experience
In today’s digitally-driven culture, delivering exceptionally designed…
Digital Strategy: How to Strengthen Your Presence Online
We are living in a digitally-driven world. As society moves further into this…
Clearing Content Hurdles with Wireframing Exercises
In the Age of Information, a brand’s vision is only as powerful as the content…
Design Sprints: The Shortcut to Insightful Innovation
Our society is continually inspired by innovation. As we seek new trends,…
Adopting an Agile Brand Strategy for Long-term Sustainability
It’s no secret that in our rapidly changing world, having a dynamic brand…
Advantages of Mapping the Customer Journey
The customer experience is the foundation underlying any business. Whether the…
Executing a Successful Brand Strategy
An effective brand — more than just a clever name and attractive logo —…
Designing a Memorable Brand Identity
The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as…
Brand Refresh for Fortune 500: When Do We Need to Rebrand?
As a Fortune 500 company, the decision to rebrand is a big decision. The…
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
Brand culture embodies the core value of what a company offers and what they…
ArtVersion Presented With Nine Top Honors from Vega Awards
Celebrating the best in digital media excellence, each year, Vega Digital…
Right Now: Five Packaging Trends Driving Brand Growth
Packaging design trends provide us with direct insight into what consumers…
A Plan To Innovate: How Companies Can Benefit From Visual Branding
Breaking into any given market can feel like navigating blindfolded. You may…
Marketing Strategy: Do You Need a Sub-Brand?
Whether in the early stages of brand building, or a well-known household brand…
Experience Is Everything
Experience can take many forms. Experience is all around us. Experience is the…
Creating a Market Segment Expansion Strategy
Entering a new market can be a daunting task. Whether battling a sales slump,…
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand -…
5 Ways to Build An Experiential Digital Brand
For a brand to make a truly authentic connection to a user, it must extend many…
5 Elements of An Effective Logo Design
An effective logo can be the catalyst for a great product or company launch.…
Building A Creative Infrastructure
Organizational structures are built - block by block consisting of values,…
