Brand Strategy

Brand strategy refers to the plan meticulously devised by a company that shapes its direction to fulfill its long-term objectives. It is the company’s blueprint for developing a solid brand presence, fostering unwavering consumer loyalty, and enhancing brand recognizability. The purpose is to delineate a unique image and distinct identity that sets the brand apart from its competitors, thereby establishing a formidable position in the market.

ArtVersion is known for its expert abilities in guiding companies through brand strategy formulation and implementation ambiguity. As a veteran in the field, ArtVersion understands brand strategy’s intricate nuances and complexities. This aids in designing tailored plans that cater to a company’s unique needs and objectives.

A discovery client meeting in an open office setting.

Brand. Market. Advertise.

It’s no secret that the world of technology has firmed up the need for businesses to hit the ground running in branding, marketing, and advertising. Though it may...

A design team conducting meeting.

Building a Successful Brand Identity in 2021

What makes a brand successful?  Years ago, a brand may have found success using traditional marketing and advertising tactics. But with the ever-advancing technology of today, there’s a...

An antique blue typewriter.

Building Your Brand Narrative: Find Your WHY

For brands, authentic and lasting success relies on a strong brand narrative.  Since the beginning of time, storytelling has been leveraged as a powerful tool in human communication....

person working on a laptop

Driven By Design: The Brand Refresh

We exist in a design-driven culture. More specifically, consumers are driven to engage with businesses and brands that focus attention and importance on design as the first line...

Wordpress

Key Insights on Jetpack for WordPress

Heading into the Fall season, brands can make concentrated efforts to keep owned content running fresh. Websites and other corresponding digital channels can be tuned up for optimization....

office worker typing on laptop

The Impact of Design Systems on Brand Experience

In today’s digitally-driven culture, delivering exceptionally designed products is paramount. As the user experience becomes ever more significant in today’s world, brands are finding they need to evolve...

mobile phone ecommerce design

Advantages of Mapping the Customer Journey

The customer experience is the foundation underlying any business. Whether the customer is a market consumer or the user on a website, delivering a positive experience is vital...

Creative Process

Executing a Successful Brand Strategy

An effective brand — more than just a clever name and attractive logo — represents the very core of a business. Your brand defines your purpose and communicates...

Marketing Strategy

Marketing Strategy: Do You Need a Sub-Brand?

Whether in the early stages of brand building, or a well-known household brand – it’s possible that the use of a sub-brand could increase sales and market awareness...

User Experience

Experience Is Everything

Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything Whether it’s conscious or fades into...