ArtVersion Visual Branding

The Future of Brand Building: Trends To Watch


What’s the best way to approach trends in branding? Well, when it comes to…

CognitiveFriction

Design Strategies that Erase Cognitive Friction


Make no mistake that fluid, unified web design is an irreplaceable factor in…

office collegues

Brand. Market. Advertise.


It’s no secret that the world of technology has firmed up the need for…

Building a Successful Brand in 2021

Building a Successful Brand Identity in 2021


What makes a brand successful?  Years ago, a brand may have found success…

Building Your Brand Narrative

Building Your Brand Narrative: Find Your WHY


For brands, authentic and lasting success relies on a strong brand…

developer background2

Driven By Design: The Brand Refresh


We exist in a design-driven culture. More specifically, consumers are driven…

Wordpress

Key Insights on Jetpack for WordPress


Heading into the Fall season, brands can make concentrated efforts to keep…

office worker

The Impact of Design Systems on Brand Experience


In today’s digitally-driven culture, delivering exceptionally designed…

web designs

Digital Strategy: How to Strengthen Your Presence Online


We are living in a digitally-driven world. As society moves further into this…

Wireframing

Clearing Content Hurdles with Wireframing Exercises


In the Age of Information, a brand’s vision is only as powerful as the content…

Office Building Chicago

Design Sprints: The Shortcut to Insightful Innovation


Our society is continually inspired by innovation. As we seek new trends,…

interior windows

Adopting an Agile Brand Strategy for Long-term Sustainability


It’s no secret that in our rapidly changing world, having a dynamic brand…

mobile phone ecommerce design

Advantages of Mapping the Customer Journey


The customer experience is the foundation underlying any business. Whether the…

Creative Process

Executing a Successful Brand Strategy


An effective brand — more than just a clever name and attractive logo —…

holding mobile phone

Designing a Memorable Brand Identity


The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as…

Brand Refresh for Fortune 500: When Do We Need to Rebrand?


As a Fortune 500 company, the decision to rebrand is a big decision. The…

Digital Authenticity: Building the Ideal Brand Voice Through Web Design


Brand culture embodies the core value of what a company offers and what they…

ArtVersion Presented With Nine Top Honors from Vega Awards


Celebrating the best in digital media excellence, each year, Vega Digital…

Right Now: Five Packaging Trends Driving Brand Growth


Packaging design trends provide us with direct insight into what consumers…

A Plan To Innovate: How Companies Can Benefit From Visual Branding


Breaking into any given market is a bit like being blindfolded. You know you…

Marketing Strategy

Marketing Strategy: Do You Need a Sub-Brand?


Whether in the early stages of brand building, or a well-known household brand…

User Experience

Experience Is Everything


Experience can take many forms. Experience is all around us. Experience is the…

Marketing Strategies

Creating a Market Segment Expansion Strategy


Entering a new market can be a daunting task. Whether battling a sales slump,…

Marketing Strategies

Mastering the Art of Customer Engagement Marketing


Traditionally, customers have always been critical to the success of a brand -…

Marketing Strategies

5 Ways to Build An Experiential Digital Brand


For a brand to make a truly authentic connection to a user, it must extend many…

Usability Testing

5 Elements of An Effective Logo Design


An effective logo can be the catalyst for a great product or company launch.…

Branding Strategies

Building A Creative Infrastructure


Organizational structures are built - block by block consisting of values,…