December 1, 2021
The Future of Brand Building: Trends To Watch
What’s the best way to approach trends in branding? Well, when it comes to…
August 23, 2021
Design Strategies that Erase Cognitive Friction
Make no mistake that fluid, unified web design is an irreplaceable factor in…
July 21, 2021
Brand. Market. Advertise.
It’s no secret that the world of technology has firmed up the need for…
May 21, 2021
Building a Successful Brand Identity in 2021
What makes a brand successful? Years ago, a brand may have found success…
March 5, 2021
Building Your Brand Narrative: Find Your WHY
For brands, authentic and lasting success relies on a strong brand…
September 2, 2020
Driven By Design: The Brand Refresh
We exist in a design-driven culture. More specifically, consumers are driven…
August 31, 2020
Key Insights on Jetpack for WordPress
Heading into the Fall season, brands can make concentrated efforts to keep…
August 21, 2020
The Impact of Design Systems on Brand Experience
In today’s digitally-driven culture, delivering exceptionally designed…
June 23, 2020
Digital Strategy: How to Strengthen Your Presence Online
We are living in a digitally-driven world. As society moves further into this…
June 18, 2020
Clearing Content Hurdles with Wireframing Exercises
In the Age of Information, a brand’s vision is only as powerful as the content…
June 12, 2020
Design Sprints: The Shortcut to Insightful Innovation
Our society is continually inspired by innovation. As we seek new trends,…
May 22, 2020
Adopting an Agile Brand Strategy for Long-term Sustainability
It’s no secret that in our rapidly changing world, having a dynamic brand…
April 10, 2020
Advantages of Mapping the Customer Journey
The customer experience is the foundation underlying any business. Whether the…
March 27, 2020
Executing a Successful Brand Strategy
An effective brand — more than just a clever name and attractive logo —…
November 22, 2019
Designing a Memorable Brand Identity
The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as…
March 26, 2019
Brand Refresh for Fortune 500: When Do We Need to Rebrand?
As a Fortune 500 company, the decision to rebrand is a big decision. The…
June 11, 2018
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
Brand culture embodies the core value of what a company offers and what they…
October 31, 2017
ArtVersion Presented With Nine Top Honors from Vega Awards
Celebrating the best in digital media excellence, each year, Vega Digital…
August 24, 2017
Right Now: Five Packaging Trends Driving Brand Growth
Packaging design trends provide us with direct insight into what consumers…
July 12, 2017
A Plan To Innovate: How Companies Can Benefit From Visual Branding
Breaking into any given market is a bit like being blindfolded. You know you…
July 21, 2016
Marketing Strategy: Do You Need a Sub-Brand?
Whether in the early stages of brand building, or a well-known household brand…
April 14, 2016
Experience Is Everything
Experience can take many forms. Experience is all around us. Experience is the…
March 10, 2016
Creating a Market Segment Expansion Strategy
Entering a new market can be a daunting task. Whether battling a sales slump,…
October 11, 2015
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand -…
August 13, 2015
5 Ways to Build An Experiential Digital Brand
For a brand to make a truly authentic connection to a user, it must extend many…
July 14, 2015
5 Elements of An Effective Logo Design
An effective logo can be the catalyst for a great product or company launch.…
December 17, 2014
Building A Creative Infrastructure
Organizational structures are built - block by block consisting of values,…