Generating Leads Through Digital Content Marketing

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It may be surprising to know that the majority of leads that actually result in conversion in todays market are derived from digital marketing efforts. Companies that engage in a lead generation strategy that consists of a focus on optimized content - whether purchased, personalized or organic - were much more profitable than those who implemented more traditional channels for their marketing approach. The problem is, that the the content of many companies, while informative, does not engage…


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Use Case: Creating A Digital Content Strategy

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Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for which a brand can begin to be followed and trusted, one of the main reasons why a user will visit in the first place and really the only reason why they might ever return. Taking into consideration vast market share of users, organizations must appeal to and…


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Positioning Your Content Marketing for Lead Generation

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Creating great content is top of mind for an increasing number of companies looking to expand market share, and with that new content marketing plans are popping up like wildfire. It’s one thing to take great content, design a strategy and build an editorial calendar with countless activities - but quite another to position content that directly influences, and may even guarantee, a conversion. Because lead generation is a critical activity for all businesses (in fact, their livelihood), and…


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Creating A More Agile Brand Through Content Strategy

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Content is vital to designing the foundation for which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really the only reason why they might ever return. A truly effective content strategy shares information with consumers to help them improve their lives. It’s become increasingly clear that content is the cement that helps build an organization’s infrastructure and keeps the house from falling down. Brands, bloggers and businesses are…


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