The Important Role of Icons in Web Design
There is arguably no better avenue to make a stronger brand presentation than to maintain consistent graphic elements throughout an interface. Icons are the ideal vehicle to deliver...
Customer Journey Mapping
Customer journey mapping is the visualization of the way a consumer will interact with a company’s website, by mapping out the actions they embark on to achieve a specific goal. Journey mapping allows designers and developers to structure and optimize touchpoints, sooth pain points and create a seamless experience for the consumer. Customer journey mapping also tells the story of a customer’s experiences as they navigate any digital interface.
Adapting Familiar Pathways: Creating Ideal Journeys and Pathways
To design and develop an impactful website, there must be specific design elements, calls to actions, and interactions that engage the user dynamically and engagingly. Good design is...
Advantages of Mapping the Customer Journey
The customer experience is the foundation underlying any business. Whether the customer is a market consumer or the user on a website, delivering a positive experience is vital...
IPEVO VZ-X: Agency User Testing Experience
A core component of our agency culture is continuing to innovate, design and create best practices for UI/UX design. We are continuously looking for a way to approach...
Mapping the Customer Journey for the Ideal User Experience
Whether a marketer, UX designer or developer – understanding the user experience to engage and drive conversions is crucial. There are many ways to gather information to better...