A Design Consultancy: The ArtVersion Design Perspective
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Developing from the design perspective activates impactful messaging from a brand. As a creative agency we work with a variety of clients to develop branding, graphic and web design that elevate brand messaging and overall design. In our experience, an effective brand vision is ideally portrayed from a visual design perspective from a design system created with several components in place. It is important to take a contextual approach with visual and narrative creative assets in mind. User…
ArtVersion Named Leader in Clutch Global Awards
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Clutch, the DC-based ratings and reviews platform, just released its annual Global Awards, and we are excited to announce that Artversion was named as the #1 Digital Design Agency worldwide. We are also very excited to be named to the Clutch 1000. In fact, we are among the top 15 companies on the entire platform, which features over 5,000 companies with reviews. The ranking criteria were rigorous. Independent Analysts at Clutch spoke with our clients to conduct case study-like reviews.…
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
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Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One of the most powerful branding tools to express this point of view is through web design. It’s these channels that drive us to connect with a brand – if we choose to engage, and ultimately make a conversion. Trust reigns supreme in the digital environment – and at the end of the day, it all depends on the users view of the brand. For…
Brand Centered Marketing: Imagery Affects Strategy
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In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece of content that contains colorful, relevant visuals - an integrated and aligning image strategy is a highly effective method for increasing market share. If a brand is not effectively using imagery as a part of an overall marketing strategy - it is missing out on revenues and valuable conversion opportunities. Marketing…
3 Roles that Your Web Design Plays in Your Digital Marketing
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Is your web design fulfill its role in your digital marketing? If you’re like many marketers, you may be wondering about the meaning behind this question. While you may see web design as mainly having a presented oriented purpose, it has many roles in digital marketing. Here are a few examples to help you understand why different designs are needed for different purposes. 1. Content Consumption and Proliferation While the quality of your content and the copy used to capture the user’s attention…
5 Essential Website Features to Have in 2016
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From search engine guidelines to software updates, the terrain of the online world is changing constantly - and 2016 - it seems will be no exception. At the top of every companies marketing strategy for 2016 should be a handful of essential elements that a website must have to be competitive. Whether looking to optimize an existing site or starting from the ground up, these features are non-negotiable. #1: Responsive Design Responsive web design (RWD) is the process of constructing your website…
Are You Experienced?
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It is one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89 percent of companies would expect to compete mostly on the basis of customer experience (CX). The problem is that most organizations either lag in their customer experience strategy, or worse, don't have one at all. Whether consumer or business, it's no surprise that for a product to take off it needs to work efficiently and be designed…
7 Tools to Boost Online Holiday Marketing Campaigns
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Campaigns, promotions, sales, marketing pushes - however you name it - the holidays are upon us and with that a barrage of offers, steals and deals that are too good to pass up and some that fall flat. Many consider the holiday shopping season to be a make-or-break proposition with a strong online sales season having the capacity to set the financial tone for the whole year ahead. With a somewhat soft Black Friday in the books, its clear that shoppers are opting out of the in store rush (even…
Reinventing The Intuitive User Experience
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If the term ‘intuitive’ is beginning to sound like the mantra of UX, you aren't alone. Technology has become a staple of our lives - like air or water for some. Many businesses, and for better or worse, individuals - seemingly couldn't exist without the advances we see today. Making the experience of technology - whether it be a digital interface or tangible device, integrate seamlessly into our lives has become a necessary aspect. A cumbersome site or gadget simply will not make the cut.…
